Wakie Brand: Colors, Fonts, Logo & Visual Identity

Wakie Brand Identity

A complete profile of Wakie's visual system — colors, typography, components, and personality — extracted from http://www.wakie.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.wakie.com.

Color Hex RGB
primary #FF8562 rgb(255, 133, 98)
secondary #9A87B8 rgb(154, 135, 184)
accent #260F4B rgb(38, 15, 75)
background #FFFFFF rgb(255, 255, 255)
textPrimary #260F4B rgb(38, 15, 75)
link #260F4B rgb(38, 15, 75)

Typography

Each font links to its Google Fonts page where available.

Typeface Role
Inter primary
Inter heading

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Wakie's actual button styles.

Button Primary

Brand Personality

Wakie Brand in the Wild

Image: bkmag.com
Source: bkmag.com

Image: cdn.databridgemarketresearch.com
Source: databridgemarketresearch.com

Image: static.tildacdn.one
Source: wakie.com

Image: bostonglobe-prod.cdn.arcpublishing.com
Source: bostonglobe.com

Image: miro.medium.com
Source: medium.com

Image: play-lh.googleusercontent.com
Source: play.google.com

Frequently Asked Questions

What is Wakie's primary brand color?
Wakie's primary brand color is #FF8562. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Wakie use?
Wakie uses #260F4B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Wakie use?
Wakie uses Inter as the primary typeface across body and headings.

Does Wakie use a light or dark theme?
Wakie's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Wakie's logo?
Wakie's logo is available directly on their site (http://www.wakie.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.wakie.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Wakie.

Methodology

Brand data on this page was extracted from http://www.wakie.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Wakie.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF8562",
    "secondary": "#9A87B8",
    "accent": "#260F4B",
    "background": "#FFFFFF",
    "textPrimary": "#260F4B",
    "link": "#260F4B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "22px",
      "h2": "60px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#260F4B",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://wakie.com/images/tild3431-6162-4263-b430-636666656666__text_logo.svg",
    "favicon": "https://wakie.com/images/tild3139-6332-4139-a638-626161353666__favicon.ico",
    "ogImage": "/images/tild3261-3465-4031-b265-646338653331__8_icon.png"
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "young adults seeking social interaction"
  }
}