Wabi Brand Identity

A complete profile of Wabi's visual system — colors, typography, components, and personality — extracted from http://www.wabi.build. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #111111
• link: #000000

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Visual Assets

• Favicon:

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Wabi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ANA All Nippon Airways 1989 Vintage Print Ad Japanese Perfection Wabi
  • Image:
  • Source: https://www.ebay.com/itm/365965959512
• Special Reports
  • Image:
  • Source: https://www.wabi.tv/news/special-reports/
• Wabi sabi philosophy - Landing Page by Nicepage
  • Image:
  • Source: https://nicepage.com/lp/40975/wabi-sabi-philosophy-landing-page
• 1988 WABI-TV 5 NEWS Magazine ADBangor, MEWVII-7~Ron WOLFE/Fran BOUCHARD/Lisnet | eBay
  • Image:
  • Source: https://www.ebay.com/itm/256922062101
• Satori — Wabi Sabi Journal | Figma
  • Image:
  • Source: https://www.figma.com/community/file/1446753978279230809/satori-wabi-sabi-journal
• Wabi sabi philosophy - Landing Page by Nicepage
  • Image:
  • Source: https://nicepage.com/lp/40975/wabi-sabi-philosophy-landing-page

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Times New Roman",
   "count": 3
  }
 ],
 "colors": {
   "primary": "#000000",
   "accent": "#000000",
   "background": "#FFFFFF",
   "textPrimary": "#111111",
   "link": "#000000"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Times New Roman",
     "heading": "Times New Roman"
   },
   "fontStacks": {
     "body": [
       "Times New Roman"
     ],
     "heading": [
       "Times New Roman"
     ],
     "paragraph": [
       "Times New Roman"
     ]
   },
   "fontSizes": {
     "h1": "16px",
     "h2": "16px",
     "body": "16px"
   }
 },
 "spacing": {
   "baseUnit": 8,
   "borderRadius": "8px"
 },
 "components": {},
 "images": {
   "logo": null,
   "favicon": "http://img.sedoparking.com/templates/logos/sedo_logo.png",
   "ogImage": null
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "unknown"
 },
 "designSystem": {
   "framework": "unknown",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0,
   "colors": 0,
   "overall": 0
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": false,
     "llmSucceeded": false,
     "finalSource": "none",
     "rawLogoSelection": {
       "selectedLogoIndex": -1,
       "selectedLogoReasoning": "LLM failed",
       "confidence": 0
     }
   },
   "buttonClassification": {
     "llmCalled": false,
     "llmSucceeded": false,
     "error": "LLM call failed or returned fallback values"
   }
 }
}