Wabi Brand Identity

A complete profile of Wabi's visual system — colors, typography, components, and personality — extracted from http://www.wabi.build. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/wabi
• Machine-readable JSON: https://characterquilt.com/branding/wabi.json
• Per-page llms.txt: https://characterquilt.com/branding/wabi/llms.txt

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #111111
• link: #000000

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Visual Assets

• Favicon: http://img.sedoparking.com/templates/logos/sedo_logo.png

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Wabi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ANA All Nippon Airways 1989 Vintage Print Ad Japanese Perfection Wabi
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• Special Reports
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• Wabi sabi philosophy - Landing Page by Nicepage
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• 1988 WABI-TV 5 NEWS Magazine ADBangor, MEWVII-7~Ron WOLFE/Fran BOUCHARD/Lisnet | eBay
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• Satori — Wabi Sabi Journal | Figma
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• Wabi sabi philosophy - Landing Page by Nicepage
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Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.