# VWO Brand Identity

A complete profile of **VWO**'s visual system — colors, typography, components, and personality — extracted from [https://vwo.com](https://vwo.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://vwo.com.

- **primary:** #07003A  
- **secondary:** #F3ECFF  
- **accent:** #E20072  
- **background:** #FFFFFF  
- **textPrimary:** #E20072  
- **link:** #E20072

## Typography

Each font links to its Google Fonts page where available.

- **body:** Helvetica
- **heading:** Helvetica

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

## UI Components

Live previews rendered using VWO's actual button styles.

### Input

- background: #FFFFFF  
- textColor: #424852  
- borderColor: #D9DDE1  
- borderRadius: 3px  
- shadow: none

### Button Primary

- background: #E20072  
- textColor: #FFFFFF  
- borderRadius: 3px  
- shadow: none

### Button Secondary

- background: #26134D  
- textColor: #FFFFFF  
- borderColor: #FFFFFF  
- borderRadius: 3px  
- shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** business professionals and digital marketers

## VWO Brand in the Wild

## Frequently Asked Questions

- **What is VWO's primary brand color?**
  VWO's primary brand color is #07003A. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does VWO use?**
  VWO uses #E20072 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does VWO use?**
  VWO uses Helvetica as the primary typeface across body and headings.

- **Does VWO use a light or dark theme?**
  VWO's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find VWO's logo?**
  VWO's logo is available directly on their site (https://vwo.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**
  This profile was extracted from https://vwo.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by VWO.

## Methodology

Brand data on this page was extracted from [https://vwo.com](https://vwo.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.