VotingWorks Brand Identity

A complete profile of VotingWorks's visual system — colors, typography, components, and personality — extracted from https://voting.works. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://voting.works.

primary

• #1D142E
• rgb(29, 20, 46)

secondary

• #432776
• rgb(67, 39, 118)

accent

• #6F42C1
• rgb(111, 66, 193)

background

• #FFFFFF
• rgb(255, 255, 255)

textPrimary

• #212529
• rgb(33, 37, 41)

link

• #6F42C1
• rgb(111, 66, 193)

Typography

Each font links to its Google Fonts page where available.

primary

• Roboto

heading

• Roboto

Roboto, Odoo Unicode Support Noto, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using VotingWorks's actual button styles.

Button Primary
background: #6F42C1
textColor: #FFFFFF
borderColor: #6F42C1
borderRadius: 32px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: voters and election officials

VotingWorks Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: voting.works

Image: docs.voting.works

Source: docs.voting.works

Image: cdn.prod.website-files.com

Source: voting.works

Frequently Asked Questions

What is VotingWorks's primary brand color?
VotingWorks's primary brand color is #1D142E. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does VotingWorks use?
VotingWorks uses #6F42C1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does VotingWorks use?
VotingWorks uses Roboto as the primary typeface across body and headings.

Does VotingWorks use a light or dark theme?
VotingWorks's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find VotingWorks's logo?
VotingWorks's logo is available directly on their site (https://voting.works). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://voting.works using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by VotingWorks.

Methodology

Brand data on this page was extracted from https://voting.works on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by VotingWorks.