Vori Brand: Colors, Fonts, Logo & Visual Identity

Vori Brand Identity

A complete profile of Vori's visual system — colors, typography, components, and personality — extracted from https://www.vori.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.vori.com.

primary
- #9974FF
- rgb(153, 116, 255)
secondary
- #ECE5FF
- rgb(236, 229, 255)
accent
- #875BFF
- rgb(135, 91, 255)
background
- #FFFFFF
- rgb(255, 255, 255)
textPrimary
- #875BFF
- rgb(135, 91, 255)
link
- #875BFF
- rgb(135, 91, 255)

Typography

Each font links to its Google Fonts page where available.

primary
- Rethink Sans
- Rethink Sans Google Fonts →
heading
- Rethink Sans
- Rethink Sans Google Fonts →

Rethink Sans, Arial, sans-serif

Visual Assets

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UI Components

Live previews rendered using Vori's actual button styles.

Button Primary

background: #875BFF
textColor: #FFFFFF
borderColor: #875BFF
borderRadius: 40px
shadow: none

Button Secondary

background: #FAFAFA
textColor: #0E0D14
borderRadius: 0px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: grocery store operators and managers

Frequently Asked Questions

What is Vori's primary brand color?
- Vori's primary brand color is #9974FF.
What accent color does Vori use?
- Vori uses #875BFF as an accent color.
What font does Vori use?
- Vori uses Rethink Sans as the primary typeface.
Does Vori use a light or dark theme?
- Vori's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Vori's logo?
- Vori's logo is available directly on their site (https://www.vori.com).
How was this brand profile generated?
- This profile was extracted from https://www.vori.com using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rethink Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "STIX Two Math",
      "role": "unknown"
    },
    {
      "family": "Impact",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#9974FF",
    "secondary": "#ECE5FF",
    "accent": "#875BFF",
    "background": "#FFFFFF",
    "textPrimary": "#875BFF",
    "link": "#875BFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Rethink Sans",
      "heading": "Rethink Sans"
    },
    "fontStacks": {
      "heading": [
        "Rethink Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Rethink Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Rethink Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "47px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#875BFF",
      "textColor": "#FFFFFF",
      "borderColor": "#875BFF",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAFAFA",
      "textColor": "#0E0D14",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
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  ,
  "favicon": "https://cdn.prod.website-files.com/696a48a7323254ea5a7ab884/69d8a90f1c7e7e222372bf92_favicon-32.png",
  "ogImage": "https://cdn.prod.website-files.com/696a48a7323254ea5a7ab884/69ddc0cf68022b3ef6900757_vi-og.png",
  "logoHref": "/"
}