Vooma Brand Identity

A complete profile of Vooma's visual system — colors, typography, components, and personality — extracted from https://www.vooma.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.vooma.ai.

• Primary: #FF5F02
• Secondary: #255453
• Accent: #FF5F02
• Background: #F8FAF0
• Text Primary: #000000
• Link: #072C2C

Typography

Each font links to its Google Fonts page where available.

• Primary: Fkgrotesk (Google Fonts →)
• Heading: Fkgrotesk (Google Fonts →)
  Fkgrotesk, Arial, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%3Crect%20x%3D%223.94275%22%20y%3D%220.59375%22%20width%3D%222.72488%22%20height%3D%2215.1561%22%20fill%3D%22%23FF5F02%22%20style%3D%22fill%3A%20rgb(255%2C%2095%2C%202)%20!important%3B%22%2F%3E%3Crect%20x%3D%227.8866%22%20y%3D%220.59375%22%20width%3D%222.72488%22%20height%3D%2215.1561%22%20fill%3D%22%23FF5F02%22%20style%3D%22fill%3A%20rgb(255%2C%2095%2C%202)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M17.8312%200.59375H20.7379L14.737%2015.7498H11.8302L17.8312%200.59375Z%22%20fill%3D%22%23FF5F02%22%20style%3D%22fill%3A%20rgb(255%2C%2095%2C%202)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M21.9566%200.59375H24.8633L18.8624%2015.7498H15.9556L21.9566%200.59375Z%22%20fill%3D%22%23FF5F02%22%20style%3D%22fill%3A%20rgb(255%2C%2095%2C%202)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M26.0818%200.59375H28.9885L22.9875%2015.7498H20.0808L26.0818%200.59375Z%22%20fill%3D%22%23FF5F02%22%20style%3D%22fill%3A%20rgb(255%2C%2095%2C%202)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cg%20class%3D%22logo_word%22%20style%3D%22color%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M34.7879%200.402344H38.662L42.6911%2011.214L46.7201%200.402344H50.4392L44.3957%2015.5946H40.8005L34.7879%200.402344Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M57.5951%2016C56.1281%2016%2054.7851%2015.6479%2053.5661%2014.9437C52.347%2014.2395%2051.3759%2013.2764%2050.6528%2012.0544C49.9502%2010.8324%2049.599%209.47573%2049.599%207.98447C49.599%206.53463%2049.9502%205.19871%2050.6528%203.9767C51.3759%202.75469%2052.347%201.79159%2053.5661%201.08738C54.7851%200.36246%2056.1281%200%2057.5951%200C59.0621%200%2060.4051%200.352104%2061.6242%201.05631C62.8432%201.76052%2063.804%202.73398%2064.5065%203.9767C65.2297%205.19871%2065.5913%206.53463%2065.5913%207.98447C65.5913%209.47573%2065.2297%2010.8324%2064.5065%2012.0544C63.804%2013.2764%2062.8432%2014.2395%2061.6242%2014.9437C60.4051%2015.6479%2059.0621%2016%2057.5951%2016ZM57.5951%2012.8C58.4423%2012.8%2059.2171%2012.5929%2059.9196%2012.1786C60.6221%2011.7437%2061.18%2011.1638%2061.5932%2010.4388C62.0064%209.71392%2062.213%208.90615%2062.213%208.01553C62.213%207.10421%2062.0064%206.28609%2061.5932%205.56117C61.18%204.83625%2060.6221%204.26667%2059.9196%203.85243C59.2171%203.41748%2058.4423%203.2%2057.5951%203.2C56.7273%203.2%2055.9422%203.41748%2055.2397%203.85243C54.5372%204.26667%2053.9793%204.83625%2053.5661%205.56117C53.1735%206.28609%2052.9772%207.10421%2052.9772%208.01553C52.9772%208.90615%2053.1735%209.71392%2053.5661%2010.4388C53.9793%2011.1638%2054.5372%2011.7437%2055.2397%2012.1786C55.9422%2012.5929%2056.7273%2012.8%2057.5951%2012.8Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M74.3946%2016C72.9276%2016%2071.5846%2015.6479%2070.3655%2014.9437C69.1465%2014.2395%2068.1754%2013.2764%2067.4522%2012.0544C66.7497%2010.8324%2066.3985%209.47573%2066.3985%207.98447C66.3985%206.53463%2066.7497%205.19871%2067.4522%203.9767C68.1754%202.75469%2069.1465%201.79159%2070.3655%201.08738C71.5846%200.36246%2072.9276%200%2074.3946%200C75.8616%200%2077.2046%200.352104%2078.4237%201.05631C79.6427%201.76052%2080.6035%202.73398%2081.306%203.9767C82.0291%205.19871%2082.3907%206.53463%2082.3907%207.98447C82.3907%209.47573%2082.0291%2010.8324%2081.306%2012.0544C80.6035%2013.2764%2079.6427%2014.2395%2078.4237%2014.9437C77.2046%2015.6479%2075.8616%2016%2074.3946%2016ZM74.3946%2012.8C75.2417%2012.8%2076.0165%2012.5929%2076.719%2012.1786C77.4216%2011.7437%2077.9794%2011.1638%2078.3927%2010.4388C78.8059%209.71392%2079.0125%208.90615%2079.0125%208.01553C79.0125%207.10421%2078.8059%206.28609%2078.3927%205.56117C77.9794%204.83625%2077.4216%204.26667%2076.719%203.85243C76.0165%203.41748%2075.2417%203.2%2074.3946%203.2C73.5268%203.2%2072.7417%203.41748%2072.0391%203.85243C71.3366%204.26667%2070.7788%204.83625%2070.3655%205.56117C69.973%206.28609%2069.7767%207.10421%2069.7767%208.01553C69.7767%208.90615%2069.973%209.71392%2070.3655%2010.4388C70.7788%2011.1638%2071.3366%2011.7437%2072.0391%2012.1786C72.7417%2012.5929%2073.5268%2012.8%2074.3946%2012.8Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M83.8479%200.403885H87.536V4.69126L85.7385%206.89709C85.7385%205.28155%2086.0484%203.95599%2086.6682%202.92039C87.3088%201.88479%2088.0836%201.13916%2088.9927%200.683495C89.9018%200.227832%2090.8109%200%2091.7201%200C92.7738%200%2093.7139%200.2589%2094.5404%200.776699C95.3669%201.2945%2096.0074%202.01942%2096.4619%202.95146C96.9372%203.8835%2097.1748%204.93981%2097.1748%206.12039L94.9433%205.96505C94.9433%204.78447%2095.2429%203.74887%2095.8421%202.85825C96.4619%201.94693%2097.2678%201.24272%2098.2595%200.745633C99.272%200.248545%20100.357%200%20101.514%200C102.65%200%20103.642%200.248545%20104.489%200.745633C105.357%201.24272%20106.018%201.95728%20106.473%202.88932C106.948%203.80065%20107.185%204.87767%20107.185%206.12039V15.5961H103.745V6.92816C103.745%205.76829%20103.466%204.85696%20102.908%204.19418C102.371%203.53139%20101.617%203.2%20100.646%203.2C100.047%203.2%2099.4889%203.34498%2098.9724%203.63495C98.4558%203.90421%2098.0322%204.31845%2097.7017%204.87767C97.3917%205.43689%2097.2368%206.13075%2097.2368%206.95922V15.5961H93.7966V6.92816C93.7966%205.76829%2093.5073%204.85696%2092.9288%204.19418C92.3709%203.53139%2091.5858%203.2%2090.5733%203.2C89.9741%203.2%2089.4266%203.34498%2088.9307%203.63495C88.4348%203.92492%2088.0319%204.37023%2087.722%204.97087C87.4327%205.57152%2087.2881%206.31715%2087.2881%207.20777V15.5961H83.8479V0.403885Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M114.314%2016C113.178%2016%20112.186%2015.8136%20111.339%2015.4408C110.492%2015.0472%20109.83%2014.4984%20109.355%2013.7942C108.901%2013.09%20108.673%2012.2718%20108.673%2011.3398C108.673%2010.3456%20108.942%209.46537%20109.479%208.69903C110.037%207.93269%20110.853%207.3424%20111.928%206.92816C113.002%206.4932%20114.293%206.27573%20115.802%206.27573H118.529V5.90291C118.529%204.95016%20118.25%204.20453%20117.692%203.66602C117.155%203.1068%20116.401%202.82718%20115.43%202.82718C114.872%202.82718%20114.355%202.9411%20113.88%203.16893C113.405%203.37605%20113.023%203.68673%20112.733%204.10097C112.444%204.4945%20112.279%204.93981%20112.237%205.43689H108.797C108.839%204.38058%20109.149%203.43819%20109.727%202.60971C110.326%201.78123%20111.122%201.13916%20112.113%200.683495C113.126%200.227832%20114.252%200%20115.492%200C116.814%200%20117.961%200.2589%20118.932%200.776699C119.924%201.27379%20120.678%201.99871%20121.194%202.95146C121.732%203.8835%20122%204.97087%20122%206.21359V15.5961H118.622V14.0117C118.126%2014.6123%20117.486%2015.099%20116.7%2015.4718C115.915%2015.8239%20115.12%2016%20114.314%2016ZM114.593%2013.2971C115.337%2013.2971%20116.019%2013.1107%20116.638%2012.7379C117.258%2012.365%20117.744%2011.8576%20118.095%2011.2155C118.446%2010.5735%20118.622%209.8589%20118.622%209.07185V8.8233H115.895C114.634%208.8233%20113.673%209.03042%20113.012%209.44466C112.372%209.8589%20112.052%2010.4595%20112.052%2011.2466C112.052%2011.868%20112.268%2012.365%20112.702%2012.7379C113.157%2013.1107%20113.787%2013.2971%20114.593%2013.2971Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Vooma's actual button styles.

Input

• Background: transparent
• Text Color: #F8FAF0
• Border Color: #616659
• Border Radius: 0px
• Shadow: none

Button Primary

• Background: #FF5F02
• Text Color: #000000
• Border Color: #FF5F02
• Border Radius: 0px
• Shadow: none

Button Secondary

• Background: transparent
• Text Color: #000000
• Border Color: #000000
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: tech-savvy professionals

Vooma Brand in the Wild

Image Assets

• (Source: linkedin.com)
• (Source: procurementmag.com)
• (Source: saaspo.com)

Frequently Asked Questions

• What is Vooma's primary brand color?
  Vooma's primary brand color is #FF5F02. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Vooma use?
  Vooma uses Fkgrotesk as the primary typeface across body and headings.

• Does Vooma use a light or dark theme?
  Vooma's primary site uses a light color scheme, with a background of #F8FAF0.

• Where can I find Vooma's logo?
  Vooma's logo is available directly on their site (https://www.vooma.ai). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.vooma.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vooma.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

• GET /branding/vooma.json