# Volt Brand Identity A complete profile of **Volt**'s visual system — colors, typography, components, and personality — extracted from https://www.volt.io/?ref=startups.gallery. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/volt - Machine-readable JSON: https://characterquilt.com/branding/volt.json - Per-page llms.txt: https://characterquilt.com/branding/volt/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #050532 | | Accent | #0056E4 | | Body Font | Graphik | | Heading Font | Graphik | ## Color Palette - primary: #050532 - secondary: #03021B - accent: #0056E4 - background: #FAFAFD - textPrimary: #454D74 - link: #454D74 ## Typography - primary: Graphik — https://fonts.google.com/specimen/Graphik - heading: Graphik — https://fonts.google.com/specimen/Graphik ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2268%22%20height%3D%2232%22%20class%3D%22transition-colors%20%22%20viewBox%3D%220%200%2068%2032%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22nonzero%22%20d%3D%22m4.8224%209.85542857%205.9889143%2012.89525713L16.8084%209.85542857h4.4029143l-10.4%2021.85857143L.41577143%209.85542857H4.8224Zm27.6142286-.22137143c6.1077714%200%2011.0774857%204.91697146%2011.0774857%2010.96011426%200%206.0431429-4.9689714%2010.9601143-11.0774857%2010.9601143-6.1077715%200-11.0774857-4.9169714-11.0774857-10.9601143%200-6.0431428%204.9697142-10.96011426%2011.0774857-10.96011426ZM51.3832.1656v31.1784571h-4.0433714V.1656H51.3832Zm11.3062857%203.90297143v5.78537143h4.9912572l-1.0637715%202.23377144c-.4137714.8684-1.2465143%201.4077143-2.1728571%201.4077143h-1.7546286v17.8478857h-4.0433714V13.4946857h-3.5114857V9.8532h3.5114857V4.06857143h4.0433714ZM32.4366286%2013.5370286c-3.9096572%200-7.0905715%203.1660571-7.0905715%207.0571428s3.1809143%207.0571429%207.0905715%207.0571429c3.9096571%200%207.0905714-3.1660572%207.0905714-7.0571429%200-3.8910857-3.1809143-7.0571428-7.0905714-7.0571428ZM21.2870857.1656v3.64148571H.3452V.1656h20.9418857Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.volt.io/favicon.ico - Social card (og:image): https://cms.volt.io/uploads/share_home_d6118e0fcf.jpg ## UI Components - buttonPrimary: background=#0056E4, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 4px, rgba(25, 103, 234, 0.3) 0px 4px 6px -1px, rgba(25, 103, 234, 0.3) 0px 2px 4px -2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 4px, rgba(3, 2, 27, 0.1) 0px 4px 6px -1px, rgba(3, 2, 27, 0.1) 0px 2px 4px -2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking payment solutions ## Volt Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Meet our Chief Technology Officer, Daniel Owsiański | Volt** - Image: https://cms.volt.io/uploads/daniel_o_lg_0b61231a2f.jpg - Source: https://www.volt.io/content-hub/meet-our-cto-daniel-owsianski/ - **Yield App partners with Volt | Volt** - Image: https://www.volt.io/uploads/Yield_blog_82ff6fb4c0.png - Source: https://www.volt.io/newsroom/yield-app-partners-with-volt/ - **How much are card fees: A complete guide to processing costs | Volt** - Image: https://www.volt.io/uploads/card_fees_7e8a08b37b.jpg - Source: https://www.volt.io/content-hub/how-much-are-card-fees-a-complete-guide/ - **Introducing the new Volt brand. Beautiful. Simple. Lightning fast. | Volt** - Image: https://www.volt.io/_next/image/?url=https%3A%2F%2Fwww.volt.io%2Fuploads%2F05_volt_brand_voice_61efca66b9.jpg&w=1920&q=75 - Source: https://www.volt.io/newsroom/introducing-the-new-volt-brand/ - **Our key highlights and insights from Money20/20 Europe | Volt** - Image: https://www.volt.io/uploads/m2020_2024_3b8ae0d4f9.jpg - Source: https://www.volt.io/content-hub/our-key-highlights-and-insights-from-money20-20-europe/ - **Take Charge of your Chargebacks: 5 Tips to Protect Your Revenue** - Image: https://www.volt.io/_next/image/?url=https%3A%2F%2Fcms.volt.io%2Fuploads%2Fhow_to_prevent_chargebacks_blog_header_scaled_1fdb1c2e7a.jpg&w=1920&q=75 - Source: https://www.volt.io/content-hub/take-charge-of-your-chargebacks-five-tips-to-protect-your-revenue/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Graphik", "role": "unknown" } ], "colors": { "primary": "#050532", "secondary": "#03021B", "accent": "#0056E4", "background": "#FAFAFD", "textPrimary": "#454D74", "link": "#454D74" }, "typography": { "fontFamilies": { "primary": "Graphik", "heading": "Graphik" }, "fontStacks": { "heading": [ "Graphik" ], "body": [ "Graphik" ], "paragraph": [ "Graphik" ] }, "fontSizes": { "h1": "84px", "h2": "52px", "body": "22px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#0056E4", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 4px, rgba(25, 103, 234, 0.3) 0px 4px 6px -1px, rgba(25, 103, 234, 0.3) 0px 2px 4px -2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 4px, rgba(3, 2, 27, 0.1) 0px 4px 6px -1px, rgba(3, 2, 27, 0.1) 0px 2px 4px -2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2268%22%20height%3D%2232%22%20class%3D%22transition-colors%20%22%20viewBox%3D%220%200%2068%2032%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22nonzero%22%20d%3D%22m4.8224%209.85542857%205.9889143%2012.89525713L16.8084%209.85542857h4.4029143l-10.4%2021.85857143L.41577143%209.85542857H4.8224Zm27.6142286-.22137143c6.1077714%200%2011.0774857%204.91697146%2011.0774857%2010.96011426%200%206.0431429-4.9689714%2010.9601143-11.0774857%2010.9601143-6.1077715%200-11.0774857-4.9169714-11.0774857-10.9601143%200-6.0431428%204.9697142-10.96011426%2011.0774857-10.96011426ZM51.3832.1656v31.1784571h-4.0433714V.1656H51.3832Zm11.3062857%203.90297143v5.78537143h4.9912572l-1.0637715%202.23377144c-.4137714.8684-1.2465143%201.4077143-2.1728571%201.4077143h-1.7546286v17.8478857h-4.0433714V13.4946857h-3.5114857V9.8532h3.5114857V4.06857143h4.0433714ZM32.4366286%2013.5370286c-3.9096572%200-7.0905715%203.1660571-7.0905715%207.0571428s3.1809143%207.0571429%207.0905715%207.0571429c3.9096571%200%207.0905714-3.1660572%207.0905714-7.0571429%200-3.8910857-3.1809143-7.0571428-7.0905714-7.0571428ZM21.2870857.1656v3.64148571H.3452V.1656h20.9418857Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.volt.io/favicon.ico", "ogImage": "https://cms.volt.io/uploads/share_home_d6118e0fcf.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of being the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Contact sales", "reasoning": "Button #0 ('Contact sales') uses a vibrant brand color (#0056E4) and is likely a primary CTA due to its prominent color and action-oriented text." }, "secondary": { "index": 1, "text": "Get started", "reasoning": "Button #1 ('Get started') has a transparent background with a white outline, making it a suitable secondary CTA as it contrasts with the primary button's vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking payment solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of being the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ## Page URL https://characterquilt.com/branding/volt