# Viya Brand Identity

A complete profile of **Viya**'s visual system — colors, typography, components, and personality — extracted from [http://www.viyaliving.com](http://www.viyaliving.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.viyaliving.com.

- **primary**: #4E73B7 (rgb(78, 115, 183))
- **secondary**: #0166FE (rgb(1, 102, 254))
- **accent**: #2AA527 (rgb(42, 165, 39))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #2AA527 (rgb(42, 165, 39))
- **link**: #2AA527 (rgb(42, 165, 39))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Noto Sans [Google Fonts →](https://fonts.google.com/specimen/Noto+Sans)
- **heading**: Noto Sans [Google Fonts →](https://fonts.google.com/specimen/Noto+Sans)

## Visual Assets

Logo

Social Card

## UI Components

Live previews rendered using Viya's actual button styles.

- **Input**: 
  - background: #FFFFFF  
  - textColor: #000000  
  - borderColor: #2C4B79  
  - borderRadius: 0px  
  - shadow: none

- **Button Primary**: 
  - background: #2AA527  
  - textColor: #FFFFFF  
  - borderRadius: 0px  
  - shadow: none

- **Button Secondary**: 
  - background: #FFFFFF  
  - textColor: #2AA527  
  - borderColor: #2AA527  
  - borderRadius: 2px  
  - shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** businesses looking to purchase domains

## Viya Brand in the Wild

Image: [sas.com](https://www.sas.com/en_us/software/visual-analytics/_jcr_content/par/styledcontainer_ced3762/par/styledcontainer_8c41/par/image.img.png/1714068643566.png)

Image: [communities.sas.com](https://communities.sas.com/t5/SAS-Communities-Library/An-approach-to-SAS-Portal-in-Viya-A-landing-page-for-everyone/ta-p/830041)

Image: [video.sas.com](https://video.sas.com/detail/video/5409261428001/using-the-outline-to-organize-content-in-a-report-in-sas-visual-analytics-on-sas-viya)

## Frequently Asked Questions

- **What is Viya's primary brand color?**  
  Viya's primary brand color is #4E73B7. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Viya use?**  
  Viya uses #2AA527 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Viya use?**  
  Viya uses Noto Sans as the primary typeface across body and headings.

- **Does Viya use a light or dark theme?**  
  Viya's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Viya's logo?**  
  Viya's logo is available directly on their site (http://www.viyaliving.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from http://www.viyaliving.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Viya.

## Methodology

Brand data on this page was extracted from [http://www.viyaliving.com](http://www.viyaliving.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Viya.