Vidyard Brand Identity

A complete profile of Vidyard's visual system — colors, typography, components, and personality — extracted from http://vidyard.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://vidyard.com.

• primary
  #5E5CFA
rgb(94, 92, 250)
• secondary
  #6A7282
rgb(106, 114, 130)
• accent
  #5E5CFA
rgb(94, 92, 250)
• background
  #FFFFFF
rgb(255, 255, 255)
• textPrimary
  #5B627D
rgb(91, 98, 125)
• link
  #5B627D
rgb(91, 98, 125)

Typography

Each font links to its Google Fonts page where available.

• primary
  LL Circular
  LL Circular (Google Fonts →)
• heading
  Inter
  Inter (Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Vidyard's actual button styles.

• Button Primary

  • background: #5E5CFA
  • textColor: #333333
  • borderColor: #5250EE
  • borderRadius: 4px
  • shadow: none

• Button Secondary

  • background: #FFFFFF
  • textColor: #232938
  • borderColor: #FFFFFF
  • borderRadius: 4px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals and marketing teams

Frequently Asked Questions

1. What is Vidyard's primary brand color?
   Vidyard's primary brand color is #5E5CFA. It anchors the visual identity across their website, product UI, and marketing materials.
2. What font does Vidyard use?
   Vidyard uses LL Circular for body text and Inter for headings. Fonts were detected on http://vidyard.com as part of their live design system.
3. Does Vidyard use a light or dark theme?
   Vidyard's primary site uses a light color scheme, with a background of #FFFFFF.
4. Where can I find Vidyard's logo?
   Vidyard's logo is available directly on their site (http://vidyard.com). The current logo URL is included in the machine-readable JSON profile linked above.
5. How was this brand profile generated?
   This profile was extracted from http://vidyard.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vidyard.