# VideoGen Brand Identity

A complete profile of **VideoGen**'s visual system — colors, typography, components, and personality — extracted from [https://videogen.io](https://videogen.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://videogen.io.

primary

#6B7280

rgb(107, 114, 128)

secondary

#9CA3AF

rgb(156, 163, 175)

accent

#111827

rgb(17, 24, 39)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#111827

rgb(17, 24, 39)

link

#111827

rgb(17, 24, 39)

## Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

heading

Inter

Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using VideoGen's actual button styles.

Button Primary

buttonPrimary

background#111827textColor#FFFFFFborderRadius12pxshadownone

Button Secondary

buttonSecondary

background#FFFFFFtextColor#111827borderRadius9999pxshadownone

## Brand Personality

**Tone:** modern **Energy:** medium **Audience:** content creators and marketers

## VideoGen Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [library-azure.videogen.io](https://library-azure.videogen.io/videogen-assets/website/chez_maman_team.jpg)

Source: [videogen.io](https://videogen.io/es/acerca-de)

Image: [library-azure.videogen.io](https://library-azure.videogen.io/videogen-assets/website/articles.jpg?convert-blog-to-video-generator)

Source: [videogen.io](https://videogen.io/blog-to-video-generator)

Image: [library-azure.videogen.io](https://library-azure.videogen.io/videogen-assets/website/changelog/06-19-2025/add-media.jpg)

Source: [videogen.io](https://videogen.io/changelog)

Image: [image.mux.com](https://image.mux.com/mnVgQA29p00EuZv79jzFLAf00xOfvMnYNQq3PPTVGpfOQ/thumbnail.png?width=1080&height=720&time=5&blog-to-video-generator-screenshot)

Source: [videogen.io](https://videogen.io/blog-to-video-generator)

Image: [blog.videogen.io](https://blog.videogen.io/content/images/2025/07/Screenshot-2025-07-17-at-5.14.16---PM.png)

Source: [blog.videogen.io](https://blog.videogen.io/ai-avatars-veo-3-project-sharing-and-more-videogen-summer-2025-update/)

Image: [library-azure.videogen.io](https://library-azure.videogen.io/videogen-assets/website/blog/posts/how-to-get-followers-on-tiktok-a-step-by-step-guide/thumbnail.jpg)

Source: [videogen.io](https://videogen.io/blog/how-to-get-followers-on-tiktok-a-step-by-step-guide)

## Frequently Asked Questions

What is VideoGen's primary brand color?

VideoGen's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does VideoGen use?

VideoGen uses #111827 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does VideoGen use?

VideoGen uses Inter as the primary typeface across body and headings.

Does VideoGen use a light or dark theme?

VideoGen's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find VideoGen's logo?

VideoGen's logo is available directly on their site (https://videogen.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://videogen.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by VideoGen.

## Methodology

Brand data on this page was extracted from [https://videogen.io](https://videogen.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by VideoGen.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#9CA3AF",
    "accent": "#111827",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111827",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://library-azure.videogen.io/videogen-assets/logos/logo-black.svg",
    "favicon": "https://videogen.io/favicon.ico",
    "ogImage": "https://storage.googleapis.com/videogen-assets/website/cover.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'VideoGen'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try VideoGen free",
      "reasoning": "Button #0 has a dark background (#111827) with the text 'Try VideoGen free', which is action-oriented and suggests a primary call-to-action to try the service."
    },
    "secondary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 has a light background (#FFFFFF) and the text 'Get started', which is less prominent than the primary CTA but still encourages user engagement."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "content creators and marketers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'VideoGen'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```