VideoGen Brand Identity

A complete profile of VideoGen's visual system — colors, typography, components, and personality — extracted from https://videogen.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://videogen.io.

primary

#6B7280

rgb(107, 114, 128)

secondary

#9CA3AF

rgb(156, 163, 175)

accent

#111827

rgb(17, 24, 39)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#111827

rgb(17, 24, 39)

link

#111827

rgb(17, 24, 39)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Inter

Inter Google Fonts →

Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using VideoGen's actual button styles.

Button Primary

buttonPrimary

background#111827textColor#FFFFFFborderRadius12pxshadownone

Button Secondary

buttonSecondary

background#FFFFFFtextColor#111827borderRadius9999pxshadownone

Brand Personality

Tone: modern Energy: medium Audience: content creators and marketers

VideoGen Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: library-azure.videogen.io

Source: videogen.io

Image: library-azure.videogen.io

Source: videogen.io

Image: library-azure.videogen.io

Source: videogen.io

Image: image.mux.com

Source: videogen.io

Image: blog.videogen.io

Source: blog.videogen.io

Image: library-azure.videogen.io

Source: videogen.io

Frequently Asked Questions

What is VideoGen's primary brand color?

VideoGen's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does VideoGen use?

VideoGen uses #111827 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does VideoGen use?

VideoGen uses Inter as the primary typeface across body and headings.

Does VideoGen use a light or dark theme?

VideoGen's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find VideoGen's logo?

VideoGen's logo is available directly on their site (https://videogen.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://videogen.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by VideoGen.

Methodology

Brand data on this page was extracted from https://videogen.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by VideoGen.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#9CA3AF",
    "accent": "#111827",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111827",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://library-azure.videogen.io/videogen-assets/logos/logo-black.svg",
    "favicon": "https://videogen.io/favicon.ico",
    "ogImage": "https://storage.googleapis.com/videogen-assets/website/cover.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'VideoGen'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try VideoGen free",
      "reasoning": "Button #0 has a dark background (#111827) with the text 'Try VideoGen free', which is action-oriented and suggests a primary call-to-action to try the service."
    },
    "secondary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 has a light background (#FFFFFF) and the text 'Get started', which is less prominent than the primary CTA but still encourages user engagement."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "content creators and marketers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'VideoGen'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}