VIDA & Co. Brand Identity

A complete profile of VIDA & Co.'s visual system — colors, typography, components, and personality — extracted from http://www.shopvida.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.shopvida.com.

• primary: #334FB4
  • rgb(51, 79, 180)
• secondary: #373F47
  • rgb(55, 63, 71)
• accent: #121212
  • rgb(18, 18, 18)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #121212
  • rgb(18, 18, 18)
• link: #606A72
  • rgb(96, 106, 114)

Typography

Each font links to its Google Fonts page where available.

• primary: Assistant
  Google Fonts →
• heading: Assistant
  Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using VIDA & Co.'s actual button styles.

• Input
  • background: #FFFFFF
  • textColor: #000000
  • borderColor: #606A72
  • borderRadius: 0px
  • shadow: none
• Button Primary
  • background: #121212
  • textColor: #FFFFFF
  • borderRadius: 0px
  • shadow: none
• Button Secondary
  • background: #FFFFFF
  • textColor: #334FB4
  • borderColor: #334FB4
  • borderRadius: 6px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: health-conscious consumers

VIDA & Co. Brand in the Wild

Image: i0.wp.com
Source: blog.shopvida.com

Image: i0.wp.com
Source: blog.shopvida.com

Image: i0.wp.com
Source: blog.shopvida.com

Image: i0.wp.com
Source: blog.shopvida.com

Image: i0.wp.com
Source: blog.shopvida.com

Image: blog.shopvida.com
Source: blog.shopvida.com

Frequently Asked Questions

• What is VIDA & Co.'s primary brand color?
  VIDA & Co.'s primary brand color is #334FB4. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does VIDA & Co. use?
  VIDA & Co. uses #121212 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does VIDA & Co. use?
  VIDA & Co. uses Assistant as the primary typeface across body and headings.
• Does VIDA & Co. use a light or dark theme?
  VIDA & Co.'s primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find VIDA & Co.'s logo?
  VIDA & Co.'s logo is available directly on their site (http://www.shopvida.com). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated?
  This profile was extracted from http://www.shopvida.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by VIDA & Co..

Methodology

Brand data on this page was extracted from http://www.shopvida.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.