Viam Brand Identity

A complete profile of Viam's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #C4F400
• secondary: #0050BD
• accent: #000000
• background: #FFFFFF
• textPrimary: #000000
• link: #6CC3FD

Typography

• primary: Public Sans — https://fonts.google.com/specimen/Public+Sans
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#B3B3B3, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=2px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: software engineers

Viam Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Plant Watering Machine with a Raspberry Pi | Tutorial
  • Image:
  • Source: Link
• AMA with Simone Giertz: Passion, creativity, and grit in robotics | Viam
  • Image:
  • Source: Link
• Image classification in machine learning: A full guide (2024) | Viam
  • Image: .png)
  • Source: Link
• Train fast computer vision models with slower multimodal AI | Viam
  • Image:
  • Source: Link
• Object detection guide from a computer vision expert (2025) | Viam
  • Image:
  • Source: Link
• Summer 2025 interns: Building the future at Viam | Viam
  • Image: .jpeg)
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Public Sans",
   "role": "body"
  },
  {
   "family": "Roboto Mono",
   "role": "monospace"
  },
  {
   "family": "Space Grotesk",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#C4F400",
  "secondary": "#0050BD",
  "accent": "#000000",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#6CC3FD"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Public Sans",
   "heading": "Space Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Public Sans",
    "sans-serif"
   ],
   "body": [
    "Space Grotesk",
    "sans-serif"
   ],
   "paragraph": [
    "Space Grotesk",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "36px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#B3B3B3",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "2px",
   "borderRadiusCorners": {
    "topLeft": "2px",
    "topRight": "2px",
    "bottomRight": "2px",
    "bottomLeft": "2px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/62fba5686b6d47fe2a1ed2a6/62fba5686b6d47723d1ed2af_VIAM-logo-white.svg",
  "favicon": "https://cdn.prod.website-files.com/62fba5686b6d47fe2a1ed2a6/62fba8904abfacc1e1338f10_viam-favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/62fba5686b6d47fe2a1ed2a6/63404a4db2c39ec3fbf1ed31_viam-open-graph-images.png",
  "logoHref": "/",
  "logoAlt": "Viam Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "software engineers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}