{
"name": "Vesta",
"slug": "vesta",
"domain": "https://www.vesta.com/",
"sources": [
"apollo_us_mid",
"startups_gallery"
],
"branding": {
"colorScheme": "light",
"fonts": [
{
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"role": "body"
},
{
"family": "Bricolage Grotesque",
"role": "heading"
},
{
"family": "IBM Plex Mono",
"role": "monospace"
}
],
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"secondary": "#CBD0FF",
"accent": "#4357FF",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
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"heading": "Bricolage Grotesque"
},
"fontStacks": {
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"Bricolage Grotesque",
"sans-serif"
],
"body": [
"Satoshi",
"sans-serif"
],
"paragraph": [
"Satoshi",
"sans-serif"
]
},
"fontSizes": {
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}
},
"spacing": {
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},
"components": {
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"borderRadiusCorners": {
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"bottomRight": "8px",
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},
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},
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"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
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"favicon": "https://cdn.prod.website-files.com/659b0bff5243ed5b2c8a41a3/65dec6af16ba19f9b2f6c228_Favicon%2032x32.png",
"ogImage": "https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/65e8d2580d2875b2bb507c8c_home%20hero%20image.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vesta' from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Become a partnerBecome a partner",
"reasoning": "Button #1 uses the vibrant brand color #4357FF, which aligns with the primary brand color and is likely intended to draw attention as the main call-to-action."
},
"secondary": {
"index": 0,
"text": "See demoSee demo",
"reasoning": "Button #0 has a different background color (#222222) and serves as a secondary action with less emphasis compared to the primary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "financial and mortgage industry professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vesta' from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
},
"images": [
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vesta/cbc6d739a1.webp",
"alt": "Career",
"source_url": "https://www.vesta.com/careers",
"image_url": "https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/691b7ff22cbf4a4295efa3b9_143A9189-2%20(1).jpeg",
"width": 6341,
"height": 4171,
"bytes": 3924694,
"query": "site:vesta.com",
"query_suffix": "site:vesta.com"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vesta/298a21f336.webp",
"alt": "Career",
"source_url": "https://www.vesta.com/careers",
"image_url": "https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/65e8d2580d2875b2bb507c8a_Grid.png",
"width": 2880,
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"bytes": 188528,
"query": "site:vesta.com",
"query_suffix": "site:vesta.com"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vesta/4dd4740a50.webp",
"alt": "Resources",
"source_url": "https://www.vesta.com/resources",
"image_url": "https://cdn.prod.website-files.com/65e8d2580d2875b2bb507be6/69156dbb868eaa922746114a_4.png",
"width": 800,
"height": 600,
"bytes": 605468,
"query": "site:vesta.com blog",
"query_suffix": "site:vesta.com blog"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/vesta/fba8a4045b.webp",
"alt": "About",
"source_url": "https://www.vesta.com/about",
"image_url": "https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/65e8d2580d2875b2bb507ca8_Offsite%20SF.png",
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{
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"alt": "About",
"source_url": "https://www.vesta.com/about",
"image_url": "https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/65e8d2580d2875b2bb507ca7_Team%20Photo%20Escape%20P%20500.png",
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"alt": "Resources",
"source_url": "https://www.vesta.com/resources",
"image_url": "https://cdn.prod.website-files.com/65e8d2580d2875b2bb507be6/68be3e2d58e84cd8b56f1590_pnmc-linkedin.png",
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],
"font_resources": [
{
"family": "Satoshi",
"google_fonts_url": "https://fonts.google.com/specimen/Satoshi"
},
{
"family": "Bricolage Grotesque",
"google_fonts_url": "https://fonts.google.com/specimen/Bricolage+Grotesque"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Satoshi&family=Bricolage+Grotesque&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/vesta",
"agent_instructions": "You are designing or implementing in Vesta's brand identity.\n\n# Brand profile\n- Company: Vesta\n- Source: https://www.vesta.com/\n- Color scheme: light\n\n# Colors\n- primary: #4357FF\n- secondary: #CBD0FF\n- accent: #4357FF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0000EE\n\n# Typography\n- primary: Satoshi — https://fonts.google.com/specimen/Satoshi\n- heading: Bricolage Grotesque — https://fonts.google.com/specimen/Bricolage+Grotesque\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#4357FF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(67, 56, 202, 0.6) 0px 0px 0px 0px, rgba(49, 46, 129, 0.4) 0px 1px 3px 0px, rgb(129, 140, 248) 0px 1px 1px 0px inset\n- buttonSecondary: background=#222222, textColor=#FFFFFF, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: financial and mortgage industry professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/vesta.json",
"page_markdown": "# Vesta Brand Identity\n\nA complete profile of **Vesta**'s visual system — colors, typography, components, and personality — extracted from https://www.vesta.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/vesta\n- Machine-readable JSON: https://characterquilt.com/branding/vesta.json\n- Per-page llms.txt: https://characterquilt.com/branding/vesta/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #4357FF |\n| Accent | #4357FF |\n| Body Font | Satoshi |\n| Heading Font | Bricolage Grotesque |\n\n## Color Palette\n\n- primary: #4357FF\n- secondary: #CBD0FF\n- accent: #4357FF\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #0000EE\n\n## Typography\n\n- primary: Satoshi — https://fonts.google.com/specimen/Satoshi\n- heading: Bricolage Grotesque — https://fonts.google.com/specimen/Bricolage+Grotesque\n\n## Visual Assets\n\n- Logo: 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Favicon: https://cdn.prod.website-files.com/659b0bff5243ed5b2c8a41a3/65dec6af16ba19f9b2f6c228_Favicon%2032x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/65e8d2580d2875b2bb507c8c_home%20hero%20image.png\n\n## UI Components\n\n- buttonPrimary: background=#4357FF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(67, 56, 202, 0.6) 0px 0px 0px 0px, rgba(49, 46, 129, 0.4) 0px 1px 3px 0px, rgb(129, 140, 248) 0px 1px 1px 0px inset\n- buttonSecondary: background=#222222, textColor=#FFFFFF, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: financial and mortgage industry professionals\n\n## Vesta Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Career**\n - Image: https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/691b7ff22cbf4a4295efa3b9_143A9189-2%20(1).jpeg\n - Source: https://www.vesta.com/careers\n- **Career**\n - Image: https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/65e8d2580d2875b2bb507c8a_Grid.png\n - Source: https://www.vesta.com/careers\n- **Resources**\n - Image: https://cdn.prod.website-files.com/65e8d2580d2875b2bb507be6/69156dbb868eaa922746114a_4.png\n - Source: https://www.vesta.com/resources\n- **About**\n - Image: https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/65e8d2580d2875b2bb507ca8_Offsite%20SF.png\n - Source: https://www.vesta.com/about\n- **About**\n - Image: https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/65e8d2580d2875b2bb507ca7_Team%20Photo%20Escape%20P%20500.png\n - Source: https://www.vesta.com/about\n- **Resources**\n - Image: https://cdn.prod.website-files.com/65e8d2580d2875b2bb507be6/68be3e2d58e84cd8b56f1590_pnmc-linkedin.png\n - Source: https://www.vesta.com/resources\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Satoshi\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Bricolage Grotesque\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"IBM Plex Mono\",\n \"role\": \"monospace\"\n }\n ],\n \"colors\": {\n \"primary\": \"#4357FF\",\n \"secondary\": \"#CBD0FF\",\n \"accent\": \"#4357FF\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#0000EE\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Satoshi\",\n \"heading\": \"Bricolage Grotesque\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Bricolage Grotesque\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Satoshi\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Satoshi\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"70px\",\n \"h2\": \"38px\",\n \"body\": \"12.8px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#4357FF\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"rgba(67, 56, 202, 0.6) 0px 0px 0px 0px, rgba(49, 46, 129, 0.4) 0px 1px 3px 0px, rgb(129, 140, 248) 0px 1px 1px 0px inset\"\n },\n \"buttonSecondary\": {\n \"background\": \"#222222\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://cdn.prod.website-files.com/659b0bff5243ed5b2c8a41a3/65dec6af16ba19f9b2f6c228_Favicon%2032x32.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/65e8d2580d2875b2bb507bc7/65e8d2580d2875b2bb507c8c_home%20hero%20image.png\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vesta' from the URL and page title.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Become a partnerBecome a partner\",\n \"reasoning\": \"Button #1 uses the vibrant brand color #4357FF, which aligns with the primary brand color and is likely intended to draw attention as the main call-to-action.\"\n },\n \"secondary\": {\n \"index\": 0,\n \"text\": \"See demoSee demo\",\n \"reasoning\": \"Button #0 has a different background color (#222222) and serves as a secondary action with less emphasis compared to the primary button.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"financial and mortgage industry professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'Vesta' from the URL and page title.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}