Vest Brand Identity

A complete profile of Vest's visual system — colors, typography, components, and personality — extracted from http://www.vestfin.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.vestfin.com.

• Primary: #FFA523 (rgb(255, 165, 35))
• Secondary: #00808F (rgb(0, 128, 143))
• Accent: #FFA523 (rgb(255, 165, 35))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #003140 (rgb(0, 49, 64))
• Link: #003140 (rgb(0, 49, 64))

Typography

Each font links to its Google Fonts page where available.

• Primary: DM Sans Google Fonts →
• Heading: DM Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Vest's actual button styles.

• Button Primary
  Color: #FFA523, Text Color: #003140, Border Radius: 0px

• Button Secondary
  Color: #003140, Text Color: #FFFFFF, Border Radius: 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial professionals and investors

Vest Brand in the Wild

Image Source: stories.vestfin.com

Image Source: stories.vestfin.com

Image Source: vestfin.com

Image Source: stories.vestfin.com

Image Source: vestfin.com

Image Source: stories.vestfin.com

Frequently Asked Questions

• What is Vest's primary brand color?
  Vest's primary brand color is #FFA523.

• What font does Vest use?
  Vest uses DM Sans as the primary typeface.

• Does Vest use a light or dark theme?
  Vest's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Vest's logo?
  Vest's logo is available directly on their site (http://www.vestfin.com).

• How was this brand profile generated?
  This profile was extracted using the Firecrawl branding extraction API, which inspects the page's CSS, fonts, and styles.