# Vendoo Brand Identity

A complete profile of **Vendoo**'s visual system — colors, typography, components, and personality — extracted from https://vendoo.co. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #653CC9 |
| Accent | #04E1CB |
| Body Font | Mulish |
| Heading Font | Mulish |

## Color Palette

- primary: #653CC9
- secondary: #7F56D9
- accent: #04E1CB
- background: #FFFFFF
- textPrimary: #000000
- link: #997EB6

## Typography

- primary: Mulish — https://fonts.google.com/specimen/Mulish
- heading: Mulish — https://fonts.google.com/specimen/Mulish

## Visual Assets

- Logo: [Vendoo Logo](https://cdn.prod.website-files.com/5f622c6681d34140afb9d542/62266c7b9c2bed88d127c893_Vendoo%20logo%20-%20For%20color%20BG-01.svg)
- Favicon: [Vendoo Favicon](https://cdn.prod.website-files.com/5f622c6681d34140afb9d542/5f8f5db218a3a29a4e794180_ISO-32.png)
- Social card (og:image): [Open Graph Image](https://cdn.prod.website-files.com/5f89bd7b1a596e191546ab56/67b35976a168bfaf3a19d573_home-page-open-graphic-2.png)

## UI Components

- buttonPrimary: background=#04E1CB, textColor=#22194D, borderRadius=40px, shadow=rgba(74, 58, 255, 0.1) 0px 3px 8px 0px
- buttonSecondary: background=#FFFFFF, textColor=#373069, borderRadius=40px, shadow=rgb(227, 221, 238) 0px 0px 4px 0px

## Brand Personality

Tone: modern · Energy: high · Audience: online sellers and resellers

## Vendoo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **When and How to Block an eBay Buyer - A Cheatsheet for Sellers**
  - Image: [Image](https://uk.blog.vendoo.co/hubfs/Guide%20to%20Depop%20Fees_Mesa%20de%20trabajo%201_9_11zon.jpg)
  - Source: [Link](https://uk.blog.vendoo.co/when-and-how-to-block-an-ebay-buyer-a-cheatsheet-for-sellers)
- **Vendoo Product Updates for February 2026**
  - Image: [Image](https://blog.vendoo.co/hubfs/Product-Updates-February-2026---Blog-post-.jpg)
  - Source: [Link](https://blog.vendoo.co/vendoo-product-updates-for-february-2026)
- **A Reseller's Guide to Vintage Fashion and Best Vintage Brands to Sell**
  - Image: [Image](https://blog.vendoo.co/hubfs/Vintage-Fashion-Throughout-History--A-Reseller%E2%80%99s-Guide-for-Sourcing%2C-Identifying%2C-Dating%2C-and-Selling-Vintage-Style_30.jpg)
  - Source: [Link](https://blog.vendoo.co/a-resellers-guide-to-vintage-fashion)
- **AI for Resellers: Harness The Power of ChatGPT and Grow Your Business**
  - Image: [Image](https://blog.vendoo.co/hubfs/Harness-the-Power-of-AI-and-ChatGPT-to-grow-your-reselling-business.png)
  - Source: [Link](https://blog.vendoo.co/harness-the-power-of-ai-and-chatgpt-to-grow-your-reselling-business)
- **Vendoo users who are new to Poshmark can win $1,500**
  - Image: [Image](https://marketing.vendoo.co/hubfs/Visual%20concept@2x.png)
  - Source: [Link](https://marketing.vendoo.co/poshmark-giveaway)
- **A Reseller's Guide to Keywords and SEO**
  - Image: [Image](https://blog.vendoo.co/hs-fs/hubfs/A-Reseller%E2%80%99s-Guide-to-Search-Engine-Optimization-and-Keywords.jpg?length=800&name=A-Reseller%E2%80%99s-Guide-to-Search-Engine-Optimization-and-Keywords.jpg)
  - Source: [Link](https://blog.vendoo.co/a-resellers-guide-to-search-engine-optimization-and-keywords)

## Working with these fonts

Not found on Google Fonts?

### Note: For individuals with permission to use the fonts:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mulish",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#653CC9",
    "secondary": "#7F56D9",
    "accent": "#04E1CB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#997EB6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mulish",
      "heading": "Mulish"
    },
    "fontStacks": {
      "heading": [
        "Mulish",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Mulish",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "19px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#04E1CB",
      "textColor": "#22194D",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgba(74, 58, 255, 0.1) 0px 3px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#373069",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgb(227, 221, 238) 0px 0px 4px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5f622c6681d34140afb9d542/62266c7b9c2bed88d127c893_Vendoo%20logo%20-%20For%20color%20BG-01.svg",
    "favicon": "https://cdn.prod.website-files.com/5f622c6681d34140afb9d542/5f8f5db218a3a29a4e794180_ISO-32.png",
    "ogImage": "https://cdn.prod.website-files.com/5f89bd7b1a596e191546ab56/67b35976a168bfaf3a19d573_home-page-open-graphic-2.png",
    "logoHref": "https://vendoo.co",
    "logoAlt": "Vendoo crossposting software logo"
  }
}
```