Velum Labs Brand: Colors, Fonts, Logo & Visual Identity

Velum Labs Brand Identity

A complete profile of Velum Labs's visual system — colors, typography, components, and personality — extracted from https://www.velum-labs.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.velum-labs.com/.

Primary: #A78BFA
Accent: #C4B5FD
Background: #0A0A0A
Text Primary: #0A0A0A
Link: #C4B5FD

Typography

Each font links to its Google Fonts page where available.

Body Font: Geist (Google Fonts →)
Heading: Instrument Serif (Google Fonts →)

Visual Assets

%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3Cline%20x1%3D%22173.6%22%20y1%3D%2257.5%22%20x2%3D%2226.4%22%20y2%3D%22142.5%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3Cline%20x1%3D%22173.6%22%20y1%3D%22142.5%22%20x2%3D%2226.4%22%20y2%3D%2257.5%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

Social Card

UI Components

Live previews rendered using Velum Labs's actual button styles.

Button Primary

Background: #0A0A0A
Text Color: #FFFFFF
Border Color: #474747
Border Radius: 0px
Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Button Secondary

Background: transparent
Text Color: #FFFFFF
Border Color: #474747
Border Radius: 0px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech professionals

Velum Labs Brand in the Wild

Image Source: velum-labs.com

Image Source: fyicombinator.com

Image Source: cdn.prod.website-files.com

Image Source: linkedin.com

Image Source: cdn.prod.website-files.com

Frequently Asked Questions

What is Velum Labs's primary brand color?
Velum Labs's primary brand color is #A78BFA. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Velum Labs use?
Velum Labs uses #C4B5FD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Velum Labs use?
Velum Labs uses Geist for body text and Instrument Serif for headings. Fonts were detected on https://www.velum-labs.com/ as part of their live design system.
Does Velum Labs use a light or dark theme?
Velum Labs's primary site uses a light color scheme, with a background of #0A0A0A.
Where can I find Velum Labs's logo?
Velum Labs's logo is available directly on their site (https://www.velum-labs.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.velum-labs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Velum Labs.

Methodology

Brand data on this page was extracted from https://www.velum-labs.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Velum Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#A78BFA",
    "accent": "#C4B5FD",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#C4B5FD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "Georgia",
        "serif"
      ],
      "body": [
        "Geist"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "92px",
      "h2": "68px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A0A0A",
      "textColor": "#FFFFFF",
      "borderColor": "#474747",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#474747",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2213%22%20height%3D%2213%22%20viewBox%3D%220%200%20200%20200%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cline%20x1%3D%22100%22%20y1%3D%2215%22%20x2%3D%22100%22%20y2%3D%22185%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3Cline%20x1%3D%22173.6%22%20y1%3D%2257.5%22%20x2%3D%2226.4%22%20y2%3D%22142.5%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3Cline%20x1%3D%22173.6%22%20y1%3D%22142.5%22%20x2%3D%2226.4%22%20y2%3D%2257.5%22%20stroke%3D%22%23FFFFFF%22%20stroke-width%3D%2242%22%20stroke-linecap%3D%22square%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%2042px%20!important%3B%20stroke-linecap%3A%20square%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://velum-labs.com/favicon.ico?favicon.3d43ffb1.ico",
    "ogImage": "https://velum-labs.com/og",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  }
}