Vellum Brand Identity

A complete profile of Vellum's visual system — colors, typography, components, and personality — extracted from https://www.vellum.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.vellum.ai/.

• primary: #95A2AD
• rgb: (149, 162, 173)
• secondary: #1264A3
• rgb: (18, 100, 163)
• accent: #216C37
• rgb: (33, 108, 55)
• background: #FFFFFF
• rgb: (255, 255, 255)
• textPrimary: #1A1A1A
• rgb: (26, 26, 26)
• link: #216C37
• rgb: (33, 108, 55)

Typography

Each font links to its Google Fonts page where available.

• primary: DM Sans
  • Google Fonts →
• heading: Instrument Serif
  • Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Vellum's actual button styles.

Input

• background: transparent
• textColor: #1A1A1A
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

• background: #111111
• textColor: #FFFFFF
• borderRadius: 999px
• shadow: rgba(0, 0, 0, 0.08) 0px 2px 6px 0px

Button Secondary

• background: #FFFFFF
• textColor: #1A1A1A
• borderRadius: 100px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Frequently Asked Questions

1. What is Vellum's primary brand color?
   Vellum's primary brand color is #95A2AD. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Vellum use?
   Vellum uses #216C37 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Vellum use?
   Vellum uses DM Sans for body text and Instrument Serif for headings. Fonts were detected on https://www.vellum.ai/ as part of their live design system.

4. Does Vellum use a light or dark theme?
   Vellum's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Vellum's logo?
   Vellum's logo is available directly on their site (https://www.vellum.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://www.vellum.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vellum.

Methodology

Brand data on this page was extracted from https://www.vellum.ai/ using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.