Vela Brand Identity

A complete profile of Vela's visual system — colors, typography, components, and personality — extracted from https://tryvela.ai/ps. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://tryvela.ai/ps.

primary

#4B5563

rgb(75, 85, 99)

secondary

#737DE7

rgb(115, 125, 231)

accent

#737DE7

rgb(115, 125, 231)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#090E1A

rgb(9, 14, 26)

link

#090E1A

rgb(9, 14, 26)

Typography

Each font links to its Google Fonts page where available.

primary

Georgia

Georgia Google Fonts →

heading

Georgia

Georgia Google Fonts →

Georgia, serif

UI Components

Live previews rendered using Vela's actual button styles.

Button Primary

buttonPrimary

background#737DE7textColor#FFFFFFborderRadius10pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px

Button Secondary

buttonSecondary

background#F1F2FDtextColor#090E1AborderColor#737DE7borderRadius9999pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

Brand Personality

Tone: modern

Energy: medium

Audience: recruiters and HR professionals

Vela Brand in the Wild

Image: tryvela.ai

Source: tryvela.ai

Image: tryvela.ai

Source: tryvela.ai

Image: tryvela.ai

Source: tryvela.ai

Image: tryvela.ai

Source: tryvela.ai

Image: tryvela.ai

Source: tryvela.ai

Frequently Asked Questions

What is Vela's primary brand color?

Vela's primary brand color is #4B5563. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Vela use?

Vela uses #737DE7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Vela use?

Vela uses Georgia as the primary typeface across body and headings.

Does Vela use a light or dark theme?

Vela's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://tryvela.ai/ps using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vela.

Methodology

Brand data on this page was extracted from https://tryvela.ai/ps on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Vela.