# Vaya Brand Identity

A complete profile of **Vaya**'s visual system — colors, typography, components, and personality — extracted from [https://flyvaya.com](https://flyvaya.com/). Built for designers, agents, and AI tools.

## Colors

### Primary
#6A7282

### Accent
#6A7282

### Body Font
Inter

### Heading
Inter

## Color Palette

Brand palette extracted from https://flyvaya.com.

- **Primary:** #6A7282
t  - rgb(106, 114, 130)
- **Accent:** #6A7282
   - rgb(106, 114, 130)
- **Background:** #F9F9F9
   - rgb(249, 249, 249)
- **Text Primary:** #000000
   - rgb(0, 0, 0)
- **Link:** #6A7282
   - rgb(106, 114, 130)

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Inter
  - [Inter Google Fonts →](https://fonts.google.com/specimen/Inter)
- **Heading:** Inter
  - [Inter Google Fonts →](https://fonts.google.com/specimen/Inter)
- **Font Stack:** Inter, sans-serif

## Visual Assets

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** travel enthusiasts

## Vaya Brand in the Wild

_Image: [flyvaya.com](https://www.flyvaya.com/assets/app-screenshot.webp)_  
_Source: [flyvaya.com](https://flyvaya.com/)_

_Image: [flyvaya.com](https://www.flyvaya.com/assets/vaya-logo.png)  
_Source: [flyvaya.com](https://flyvaya.com/)_

_Image: [market-resized.envatousercontent.com](https://market-resized.envatousercontent.com/themeforest.net/files/389118670/cover-image.jpg?auto=format&q=94&cf_fit=crop&gravity=top&h=8000&w=590&s=56dc824c6ff17020cbe099697787139979c189da2187e02c3b6010a3fe0bf70a)  
_Source: [themeforest.net](https://themeforest.net/item/vaya-ecommerce-elementor-template-kit/37285596?srsltid=AfmBOorvHP2PPFJmV8pFfdkLRXXvjHxcAQTziPZyIG3MpC7xpp8CumpL)_

_Image: [vayahealth.com](https://www.vayahealth.com/wp-content/uploads/2026/03/2025_impact_report_banner_1920x548.webp)  
_Source: [vayahealth.com](https://www.vayahealth.com/news-and-stories/vaya-health-marks-a-year-of-progress-and-prepares-for-2026/)_

_Image: [s3.envato.com](https://s3.envato.com/files/389118672/screenshots/11_error404.jpg)  
_Source: [themeforest.net](https://themeforest.net/item/vaya-ecommerce-elementor-template-kit/37285596?srsltid=AfmBOoqSTTgHV1N2hJH4a-LAfc4N0A9IphuDPuNK57LoqZo2wCNnI9tY)_

## Frequently Asked Questions

- **What is Vaya's primary brand color?**  
  Vaya's primary brand color is #6A7282. It anchors the visual identity across their website, product UI, and marketing materials.  
- **What font does Vaya use?**  
  Vaya uses Inter as the primary typeface across body and headings.  
- **Does Vaya use a light or dark theme?**  
  Vaya's primary site uses a light color scheme, with a background of #F9F9F9.  
- **Where can I find Vaya's logo?**  
  Vaya's logo is available directly on their site (https://flyvaya.com). The current logo URL is included in the machine-readable JSON profile linked above.  
- **How was this brand profile generated?**  
  This profile was extracted from https://flyvaya.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vaya.

## Methodology

Brand data on this page was extracted from [https://flyvaya.com](https://flyvaya.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6A7282",
    "accent": "#6A7282",
    "background": "#F9F9F9",
    "textPrimary": "#000000",
    "link": "#6A7282"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://www.flyvaya.com/assets/vaya-logo.png",
    "favicon": "https://www.flyvaya.com/favicon.png",
    "ogImage": "https://flyvaya.app/logo.png",
    "logoHref": "/",
    "logoAlt": "Vaya"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "travel enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```