vast.json

Vast Brand Identity

A complete profile of Vast's visual system — colors, typography, components, and personality — extracted from https://www.vastspace.com/. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/vast
Machine-readable JSON: https://characterquilt.com/branding/vast.json
Per-page llms.txt: https://characterquilt.com/branding/vast/llms.txt

Quick Facts

Field	Value
Primary	#FF5623
Accent	#ECE8E3
Body Font	Owners Text
Heading Font	Owners

Color Palette

primary: #FF5623
secondary: #1863DC
accent: #ECE8E3
background: #FFFFFF
textPrimary: #2A2C2F
link: #B3ABA3

Typography

primary: Owners Text — https://fonts.google.com/specimen/Owners+Text
heading: Owners — https://fonts.google.com/specimen/Owners

Visual Assets

UI Components

input: background=#FFFFFF, textColor=#2A2C2F, borderColor=#FFFFFF, borderRadius=0px, shadow=none
buttonPrimary: background=#ECE8E3, textColor=#2A2C2F, borderRadius=0px, shadow=none
buttonSecondary: background=#2A2C2F, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: space enthusiasts and professionals

Vast Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Vast Announces Deal with SpaceX to Launch Two Human Spaceflight Missions to the International Space Station — an update by VAST
- Image: https://cdn.prod.website-files.com/66bf19af24e472957ada8a44/67dc35ef564a4ce0f2728091_6761fb54fade49e9f4e62085_6761fa8acee8a0b3d1aec86b_Crew-4_Vertical_20220424-DSC08370%252520(1).jpeg
- Source: https://www.vastspace.com/updates/vast-announces-deal-with-spacex-to-launch-two-human-spaceflight-missions-to-the-international-space-station
Space Executive Clay Mowry Joins Vast as Advisor — an update by VAST
- Image: https://cdn.prod.website-files.com/66bf19af24e472957ada8a44/69a9268092f05786632f1a77_frontier-blog-Warm-Grey.jpg
- Source: https://www.vastspace.com/updates/space-executive-clay-mowry-joins-vast-as-advisor
Vast Appoints Former NASA Astronaut Sunita “Suni” Williams as Astronaut Advisor — an update by VAST
- Image: https://cdn.prod.website-files.com/66bf19af24e472957ada8a44/69e8ed85c92324d91b7f841f_Suni_Blog-Hero_9401781521_e9b5b5baa0.jpg
- Source: https://www.vastspace.com/updates/vast-appoints-retired-nasa-astronaut-sunita-suni-williams-as-astronaut-advisor
Vast Announces Haven-2, Its Proposed Space Station Designed To Succeed The International Space Station (ISS) — an update by VAST
- Image: https://cdn.prod.website-files.com/66bf19af24e472957ada8a44/67dc35ef0d897a37ee509da8_670be786ecfc651478741a46_670be6f7a4df38e7a6df7768_VST005_Payload_STILL_frame_1_v003.jpeg
- Source: https://www.vastspace.com/updates/vast-announces-haven-2-its-proposed-space-station-designed-to-succeed-the-international-space-station-iss
Vast Announces Haven-2, Its Proposed Space Station Designed To Succeed The International Space Station (ISS) — an update by VAST
- Image: https://cdn.prod.website-files.com/66bf19af24e472957ada8a44/67dc35ef0d897a37ee509da0_670be786ecfc651478741a41_670be75325199ec0145c0314_Vast_Haven-2_Full_Configuration_V1.jpeg
- Source: https://www.vastspace.com/updates/vast-announces-haven-2-its-proposed-space-station-designed-to-succeed-the-international-space-station-iss
Vast Astronaut Flight Suit: Designed for the Next Era of Human Spaceflight — an update by VAST
- Image: https://i.ytimg.com/vi/nv8TCYuY3t4/maxresdefault.jpg
- Source: https://www.vastspace.com/updates/vast-astronaut-flight-suit-designed-for-the-next-era-of-human-spaceflight

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.