Vantage Brand Identity

A complete profile of Vantage's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #777A88
• accent: #777A88
• background: #FFFFFF
• textPrimary: #040406
• link: #777A88

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#040406, borderColor=#E2E3E9, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 2px 8px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and IT managers

Vantage Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Vantage Launches Nested Virtual Tags
  • Image:
  • Source: Vantage Blog
• Blog
  • Image:
  • Source: Vantage Blog
• Blog
  • Image:
  • Source: Vantage Blog
• Features
  • Image:
  • Source: Vantage Features
• Blog
  • Image:
  • Source: Vantage Blog
• Google Cloud Storage vs Cloudflare R2: Pricing Comparison
  • Image:
  • Source: Vantage Blog

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#777A88",
  "accent": "#777A88",
  "background": "#FFFFFF",
  "textPrimary": "#040406",
  "link": "#777A88"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "body": [
    "Inter",
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Nato Color Emoji"
   ],
   "paragraph": [
    "Inter",
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "36px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#040406",
   "borderColor": "#E2E3E9",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 2px 8px 0px"
  }
 },
 "images": {
  "logo": "https://www.vantage.sh/logo.svg",
  "favicon": "https://www.vantage.sh/favicon/favicon.png",
  "ogImage": "https://www.vantage.sh/og-images/default-cover.jpg",
  "logoHref": "/"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vantage'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Sign up for free",
   "reasoning": "The button 'Sign up for free' is likely the primary CTA due to its action-oriented text, encouraging users to engage with the service immediately. It is a common primary action for SaaS platforms."
  },
  "secondary": {
   "index": 1,
   "text": "Book a demo",
   "reasoning": "The button 'Book a demo' serves as a secondary action, offering users an alternative engagement option. It complements the primary CTA by providing a more personalized interaction."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals and IT managers"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.8,
  "overall": 0.8500000000000001
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Vantage'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}