# Vantage Brand Identity

A complete profile of **Vantage**'s visual system — colors, typography, components, and personality — extracted from https://www.vantage.sh/?ref=startups.gallery. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/vantage
- Machine-readable JSON: https://characterquilt.com/branding/vantage.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #777A88 |
| Accent | #777A88 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #777A88
- accent: #777A88
- background: #FFFFFF
- textPrimary: #040406
- link: #777A88

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://www.vantage.sh/logo.svg
- Favicon: https://www.vantage.sh/favicon/favicon.png
- Social card (og:image): https://www.vantage.sh/og-images/default-cover.jpg

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#040406, borderColor=#E2E3E9, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 2px 8px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and IT managers

## Vantage Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Vantage Launches Nested Virtual Tags | Vantage**  
  - Image: https://assets.vantage.sh/blog/nested-virtual-tags/nested-virtual-tags.png  
  - Source: https://www.vantage.sh/blog/nested-virtual-tags
- **Blog | Vantage**  
  - Image: https://www.vantage.sh/_next/image?url=https%3A%2F%2Fassets.vantage.sh%2Fblog%2Fopensearch-elasticsearch-elasticache-extended-support%2Fopensearch-elasticsearch-elasticache-extended-support.jpg&w=640&q=100  
  - Source: https://www.vantage.sh/blog
- **Blog | Vantage**  
  - Image: https://www.vantage.sh/_next/image?url=https%3A%2F%2Fassets.vantage.sh%2Fblog%2Fredis-cost-management%2Fredis-cost-management.jpg&w=640&q=100  
  - Source: https://www.vantage.sh/blog
- **Features | Vantage**  
  - Image: https://www.vantage.sh/_next/static/media/hero-illustration.c090ad54.png  
  - Source: https://www.vantage.sh/features
- **Blog | Vantage**  
  - Image: https://assets.vantage.sh/blog/editable-vql-filters/editable-vql-filters.jpg  
  - Source: https://www.vantage.sh/blog
- **Google Cloud Storage vs Cloudflare R2: Pricing Comparison | Vantage**  
  - Image: https://assets.vantage.sh/blog/gcs-vs-r2-cost/gcs-vs-r2-cost.jpg  
  - Source: https://www.vantage.sh/blog/gcs-vs-r2-cost

## Working with these fonts

Not found on Google Fonts? Here’s a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.