# Valiu Brand Identity

A complete profile of **Valiu**'s visual system — colors, typography, components, and personality — extracted from [https://www.valiu.com](https://www.valiu.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.valiu.com.

### Colors

- **Primary:** #3D46CC
  - `rgb(61, 70, 204)`
- **Secondary:** #0086FF
  - `rgb(0, 134, 255)`
- **Accent:** #2185D0
  - `rgb(33, 133, 208)`
- **Background:** #F5F7FA
  - `rgb(245, 247, 250)`
- **Text Primary:** #1B1C1D
  - `rgb(27, 28, 29)`
- **Link:** #2185D0
  - `rgb(33, 133, 208)`

## Typography

Each font links to its Google Fonts page where available.

### Fonts

- **Primary:** Montserrat  
  [Google Fonts →](https://fonts.google.com/specimen/Montserrat)
- **Heading:** Montserrat  
  [Google Fonts →](https://fonts.google.com/specimen/Montserrat)

## Visual Assets

Logo

Favicon

Social Card

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy individuals

## Valiu Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [blog.valiu.com](https://blog.valiu.com/hubfs/Portadas-1.png)

Source: [blog.valiu.com](https://blog.valiu.com/page/5)

Image: [blog.valiu.com](https://blog.valiu.com/hubfs/Valiu%20both.png)

Source: [blog.valiu.com](https://blog.valiu.com/)

Image: [blog.valiu.com](https://blog.valiu.com/hubfs/COMO%20DAR%20DE%20ALT.png)

Source: [blog.valiu.com](https://blog.valiu.com/c%C3%B3mo-dar-de-alta-un-destinatario-0)

-2.png)

Image: [blog.valiu.com](https://blog.valiu.com/hubfs/Portadas%20(7)-2.png)

Source: [blog.valiu.com](https://blog.valiu.com/)

Image: [21917863.fs1.hubspotusercontent-na1.net](https://21917863.fs1.hubspotusercontent-na1.net/hubfs/21917863/Portadas%20%282%29-1.png)

Source: [blog.valiu.com](https://blog.valiu.com/desaf%C3%ADos-de-brasil-y-m%C3%A9xico-en-su-competencia-por-el-nearshoring)

-3.png)

Image: [blog.valiu.com](https://blog.valiu.com/hubfs/Portadas%20(2)-3.png)

Source: [blog.valiu.com](https://blog.valiu.com/)

## Frequently Asked Questions

**What is Valiu's primary brand color?**  
Valiu's primary brand color is #3D46CC. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Valiu use?**  
Valiu uses #2185D0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Valiu use?**  
Valiu uses Montserrat as the primary typeface across body and headings.

**Does Valiu use a light or dark theme?**  
Valiu's primary site uses a light color scheme, with a background of #F5F7FA.

**Where can I find Valiu's logo?**  
Valiu's logo is available directly on their site (https://www.valiu.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.valiu.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Valiu.

## Methodology

Brand data on this page was extracted from [https://www.valiu.com](https://www.valiu.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Valiu.