# Vacation Brand Identity

A complete profile of **Vacation**'s visual system — colors, typography, components, and personality — extracted from [https://www.vacation.inc/](https://www.vacation.inc/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.vacation.inc/.

- primary: #EBE6DC
- rgb(235, 230, 220)
- secondary: #778899
- rgb(119, 136, 153)
- accent: #F1D27A
- rgb(241, 210, 122)
- background: #EBE6DC
- rgb(235, 230, 220)
- textPrimary: #333333
- rgb(51, 51, 51)
- link: #F1D27A
- rgb(241, 210, 122)

## Typography

Each font links to its Google Fonts page where available.

- primary: Helvetica Neue LT Std [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue+LT+Std)
- heading: ITCGaramondStd-LtCond [Google Fonts →](https://fonts.google.com/specimen/ITCGaramondStd-LtCond)

## Visual Assets

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## UI Components

Live previews rendered using Vacation's actual button styles.

- **Input**  
  - background: transparent  
  - textColor: #333333  
  - borderColor: null  
  - borderRadius: 0px  
  - shadow: none

- **Button Primary**  
  - background: #F1D27A  
  - textColor: #333333  
  - borderRadius: 9999px  
  - shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.75) 0px 1.5px 1.5px 0px

- **Button Secondary**  
  - background: #333333  
  - textColor: #FFFFFF  
  - borderRadius: 9999px  
  - shadow: rgba(0, 0, 0, 0.75) 0px 1.5px 1.5px 0px

## Brand Personality

- **Tone**: playful  
- **Energy**: high  
- **Audience**: young adults interested in lifestyle and leisure products

## Frequently Asked Questions

- **What is Vacation's primary brand color?**  
  Vacation's primary brand color is #EBE6DC. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Vacation use?**  
  Vacation uses #F1D27A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Vacation use?**  
  Vacation uses Helvetica Neue LT Std for body text and ITCGaramondStd-LtCond for headings. Fonts were detected on https://www.vacation.inc/ as part of their live design system.

- **Does Vacation use a light or dark theme?**  
  Vacation's primary site uses a light color scheme, with a background of #EBE6DC.

- **Where can I find Vacation's logo?**  
  Vacation's logo is available directly on their site (https://www.vacation.inc/). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://www.vacation.inc/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.