Vacation Brand Identity

A complete profile of Vacation's visual system — colors, typography, components, and personality — extracted from https://www.vacation.inc/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.vacation.inc/.

• primary: #EBE6DC
• rgb(235, 230, 220)
• secondary: #778899
• rgb(119, 136, 153)
• accent: #F1D27A
• rgb(241, 210, 122)
• background: #EBE6DC
• rgb(235, 230, 220)
• textPrimary: #333333
• rgb(51, 51, 51)
• link: #F1D27A
• rgb(241, 210, 122)

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica Neue LT Std Google Fonts →
• heading: ITCGaramondStd-LtCond Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Vacation's actual button styles.

• Input

  • background: transparent
  • textColor: #333333
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary

  • background: #F1D27A
  • textColor: #333333
  • borderRadius: 9999px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.75) 0px 1.5px 1.5px 0px

• Button Secondary

  • background: #333333
  • textColor: #FFFFFF
  • borderRadius: 9999px
  • shadow: rgba(0, 0, 0, 0.75) 0px 1.5px 1.5px 0px

Brand Personality

• Tone: playful
• Energy: high
• Audience: young adults interested in lifestyle and leisure products

Frequently Asked Questions

• What is Vacation's primary brand color?
  Vacation's primary brand color is #EBE6DC. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Vacation use?
  Vacation uses #F1D27A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Vacation use?
  Vacation uses Helvetica Neue LT Std for body text and ITCGaramondStd-LtCond for headings. Fonts were detected on https://www.vacation.inc/ as part of their live design system.

• Does Vacation use a light or dark theme?
  Vacation's primary site uses a light color scheme, with a background of #EBE6DC.

• Where can I find Vacation's logo?
  Vacation's logo is available directly on their site (https://www.vacation.inc/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.vacation.inc/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.