Usul Brand: Colors, Fonts, Logo & Visual Identity
Usul Brand Identity
A complete profile of Usul's visual system — colors, typography, components, and personality — extracted from https://www.usul.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.usul.com.
| Attribute | Value |
|---|---|
| primary | #0E191D |
| accent | #DFE9E8 |
| background | #FFFFFF |
| textPrimary | #0000EE |
| link | #0000EE |
Typography
Each font links to its Google Fonts page where available.
| Attribute | Value |
|---|---|
| primary | Geist |
| heading | Funnel Display |
Visual Assets
UI Components
Live previews rendered using Usul's actual button styles.
Button Primary
- background: #DFE9E8
- textColor: #0000EE
- borderRadius: 6px
- shadow: none
Button Secondary
- background: #0E191D
- textColor: #0000EE
- borderRadius: 6px
- shadow: none
Brand Personality
Tone: professional
Energy: medium
Audience: business professionals seeking government contracts
Usul Brand in the Wild
Frequently Asked Questions
What is Usul's primary brand color?
Usul's primary brand color is #0E191D. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Usul use?
Usul uses #DFE9E8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Usul use?
Usul uses Geist for body text and Funnel Display for headings. Fonts were detected on https://www.usul.com as part of their live design system.
Does Usul use a light or dark theme?
Usul's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Usul's logo?
Usul's logo is available directly on their site (https://www.usul.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.usul.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.