llms.txt

UserTesting Brand Identity

A complete profile of UserTesting's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#96A3B4
Accent	#315CFD
Body Font	Proxima Nova
Heading Font	Proxima Nova

Color Palette

primary: #96A3B4
secondary: #315CFD
accent: #315CFD
background: #FFFFFF
textPrimary: #0C163D
link: #0C163D

Typography

primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

Visual Assets

UI Components

input: background=#0C163D, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none
buttonPrimary: background=#315CFD, textColor=#FFFFFF, borderColor=#315CFD, borderRadius=8px, shadow=none
buttonSecondary: background=#FFFFFF, textColor=#315CFD, borderColor=#315CFD, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking customer insights

UserTesting Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Waarom is mijn betaling geannuleerd? – Deelnemers Support Centrum
- Image: https://participant-support.usertesting.com/hc/article_attachments/50574915202195
- Source: https://participant-support.usertesting.com/hc/nl/articles/43614265309203-Waarom-is-mijn-betaling-geannuleerd
Creating a Powerhouse Visual Roadmap Through Feedback | UserTesting Blog
- Image: https://www.usertesting.com/sites/default/files/usertestingv3/styles/blog_guide_hero/public/2020-04/bigstock-Two-young-women-studying-in-li-287596747.jpg.jpg?itok=dIELkG4Y
- Source: https://www.usertesting.com/blog/create-visual-product-roadmap-through-feedback
What is my username? – Participant Support Center
- Image: https://participant-support.usertesting.com/hc/article_attachments/49255642623123
- Source: https://participant-support.usertesting.com/hc/en-us/articles/47470914698515-What-is-my-username
Figma Plug-In Details Video
- Image: https://embed-ssl.wistia.com/deliveries/f449f240a85b89ffd8eec0c532a4786ff246a2a1.webp?image_crop_resized=3840x2160
- Source: https://www.usertesting.com/april-2026-product-release
UserTesting Blog | UserTesting
- Image: https://www.usertesting.com/sites/default/files/usertestingv3/styles/large/public/2023-01/bigstock-Close-up-Of-Mature-Woman-Typin-458442287.jpg.webp?itok=rEG4-640
- Source: https://www.usertesting.com/fr/blog
Toolkit - Context Switcher
- Image: https://toolkit-playground.usertesting.com/images/context-switcher-example.png
- Source: https://toolkit-playground.usertesting.com/navigation/context-switcher/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Proxima Nova",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#96A3B4",
  "secondary": "#315CFD",
  "accent": "#315CFD",
  "background": "#FFFFFF",
  "textPrimary": "#0C163D",
  "link": "#0C163D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Proxima Nova",
   "heading": "Proxima Nova"
  },
  "fontStacks": {
   "heading": [
    "Cocogoose",
    "sans-serif"
   ],
   "body": [
    "Proxima Nova",
    "sans-serif"
   ],
   "paragraph": [
    "Proxima Nova",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#0C163D",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#315CFD",
   "textColor": "#FFFFFF",
   "borderColor": "#315CFD",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#315CFD",
   "borderColor": "#315CFD",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.usertesting.com/themes/custom/usertesting/logo.svg",
  "favicon": "https://www.usertesting.com/themes/custom/usertesting/favicon.ico",
  "ogImage": "https://www.usertesting.com/sites/default/files/usertestingv3/2024-10/IMAGE-meta-social-global-usertesting-1600x900.png?width=1200&height=628"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals seeking customer insights"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}