UserTesting Brand Identity

A complete profile of UserTesting's visual system — colors, typography, components, and personality — extracted from https://usertesting.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://usertesting.com.

• Primary: #96A3B4
• Secondary: #315CFD
• Accent: #315CFD
• Background: #FFFFFF
• Text Primary: #0C163D
• Link: #0C163D

Typography

Each font links to its Google Fonts page where available.

• Primary: Proxima Nova
• Heading: Proxima Nova

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using UserTesting's actual button styles.

Input

• Background: #0C163D
• Text Color: #FFFFFF
• Border Color: #FFFFFF
• Border Radius: 8px
• Shadow: none

Button Primary

• Background: #315CFD
• Text Color: #FFFFFF
• Border Color: #315CFD
• Border Radius: 8px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #315CFD
• Border Color: #315CFD
• Border Radius: 8px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals seeking customer insights

Frequently Asked Questions

What is UserTesting's primary brand color?
UserTesting's primary brand color is #96A3B4. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does UserTesting use?
UserTesting uses #315CFD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does UserTesting use?
UserTesting uses Proxima Nova as the primary typeface across body and headings.

Does UserTesting use a light or dark theme?
UserTesting's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find UserTesting's logo?
UserTesting's logo is available directly on their site (https://usertesting.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://usertesting.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by UserTesting.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#96A3B4",
    "secondary": "#315CFD",
    "accent": "#315CFD",
    "background": "#FFFFFF",
    "textPrimary": "#0C163D",
    "link": "#0C163D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Cocogoose",
        "sans-serif"
      ],
      "body": [
        "Proxima Nova",
        "sans-serif"
      ],
      "paragraph": [
        "Proxima Nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#0C163D",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#315CFD",
      "textColor": "#FFFFFF",
      "borderColor": "#315CFD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#315CFD",
      "borderColor": "#315CFD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.usertesting.com/themes/custom/usertesting/logo.svg",
    "favicon": "https://www.usertesting.com/themes/custom/usertesting/favicon.ico",
    "ogImage": "https://www.usertesting.com/sites/default/files/usertestingv3/2024-10/IMAGE-meta-social-global-usertesting-1600x900.png?width=1200&height=628"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking customer insights"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}