UserGems Brand Identity

A complete profile of UserGems's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFD06C
• secondary: #2AC9BC
• accent: #3898EC
• background: #FFFFFF
• textPrimary: #130621
• link: #130621

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Manrope — https://fonts.google.com/specimen/Manrope

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#130621, borderColor=#DCDADE, borderRadius=32px, shadow=none
• buttonPrimary: background=#3898EC, textColor=#FFFFFF, borderRadius=32px, shadow=none
• buttonSecondary: background=#7A3EFC, textColor=#FFFFFF, borderRadius=32px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: business professionals

UserGems Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How Outreach Generated 8x ROI in their First Year with UserGems
  • Image:
  • Source: Outreach
• The 23 best sales blogs that help you improve your skills
  • Image:
  • Source: Best Sales Blogs
• Tracking customer job changes: How Gem boosted win rates
  • Image:
  • Source: Gem
• Startup Musings | UserGems Blog
  • Image:
  • Source: Startup Musings

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#FFD06C",
    "secondary": "#2AC9BC",
    "accent": "#3898EC",
    "background": "#FFFFFF",
    "textPrimary": "#130621",
    "link": "#130621"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "44px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#130621",
      "borderColor": "#DCDADE",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3898EC",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#7A3EFC",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://t0.gstatic.com/faviconV2?client=SOCIAL&type=FAVICON&fallback_opts=TYPE,SIZE,URL&url=https%3A%2F%2Fusergems.com&size=128",
    "favicon": "https://cdn.prod.website-files.com/644c4b3029d4e7eb727426fb/64c1f221914204c6389cc1bf_Favicon.svg",
    "ogImage": "https://cdn.prod.website-files.com/644c4b3029d4e7eb727426fb/691a8d6a3128e3f19ac72326_Website%20-%20open%20graph%20image.jpg"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}