Upwave Brand: Colors, Fonts, Logo & Visual Identity
Upwave Brand Identity
A complete profile of Upwave's visual system — colors, typography, components, and personality — extracted from http://www.upwave.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.upwave.com.
| Color | Hex Code | RGB Color |
|---|---|---|
| primary | #005EFF | rgb(0, 94, 255) |
| secondary | #4E61CD | rgb(78, 97, 205) |
| accent | #627183 | rgb(98, 113, 131) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #627183 | rgb(98, 113, 131) |
| link | #627183 | rgb(98, 113, 131) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Lato | Google Fonts → |
| heading | Lato | Google Fonts → |
Lato, sans-serif
Visual Assets
Brand Personality
Tone: professional
Energy: medium
Audience: business professionals
Upwave Brand in the Wild
Source: upwave.com
Source: upwave.com
Source: upwave.com
Source: upwave.com
Source: upwave.com
Source: upwave.com
Frequently Asked Questions
What is Upwave's primary brand color?
Upwave's primary brand color is #005EFF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Upwave use?
Upwave uses #627183 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Upwave use?
Upwave uses Lato as the primary typeface across body and headings.
Does Upwave use a light or dark theme?
Upwave's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Upwave's logo?
Upwave's logo is available directly on their site (http://www.upwave.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.upwave.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.