Upstash Brand: Colors, Fonts, Logo & Visual Identity

Upstash Brand Identity

A complete profile of Upstash's visual system — colors, typography, components, and personality — extracted from https://upstash.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://upstash.com/.

primary: #022C22
secondary: #007A55
accent: #00BC7D
background: #F5F5F5
textPrimary: #000000
link: #00BC7D

Typography

Each font links to its Google Fonts page where available.

primary: Inter
heading: Inter Tight

UI Components

Live previews rendered using Upstash's actual button styles.

Button Primary

background: #00BC7D
textColor: #FFFFFF
borderRadius: 12px
shadow: none

Button Secondary

background: #E2EBE8
textColor: #007A55
borderRadius: 12px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern
Energy: medium
Audience: developers and tech professionals

Upstash Brand in the Wild

Image: upstash.com
Source: upstash.com

Frequently Asked Questions

What is Upstash's primary brand color?
Upstash's primary brand color is #022C22.
What accent color does Upstash use?
Upstash uses #00BC7D as an accent color.
What font does Upstash use?
Upstash uses Inter for body text and Inter Tight for headings.
Does Upstash use a light or dark theme?
Upstash's primary site uses a light color scheme.
Where can I find Upstash's logo?
Available directly on their site (https://upstash.com/).
How was this brand profile generated?
This profile was extracted using the Firecrawl branding extraction API.

Methodology

Brand data was extracted from https://upstash.com/ using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling available without login or auth required.