UpLink Brand Identity

A complete profile of UpLink's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #191FBB
• secondary: #32486B
• accent: #191FBB
• background: #FFFFFF
• textPrimary: #011638
• link: #011638

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Jost — https://fonts.google.com/specimen/Jost

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#191FBB, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=transparent, textColor=#011638, borderColor=#6E819E, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

UpLink Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• UpLink from DataSnipper AI-powered PBC Portal
  • Image:
  • Source: https://www.uplinkapp.io/
• UpLink from DataSnipper AI-powered PBC Portal
  • Image:
  • Source: https://www.uplinkapp.io/
• Neon Rocketship: Thirty Years Of Surfing
  • Image:
  • Source: https://www.neonrocketship.com/2019/03/thirty-years-of-surfing.html
• UpLink Annual Impact Report 2026 Highlights Early-Stage Innovation Success | World Economic Forum posted on the topic | LinkedIn
  • Image:
  • Source: https://www.linkedin.com/posts/world-economic-forum_innovation-collaboration-activity-7439958936448880641-0SGT
• Uplink, building brand connections. | OFF+BRAND.
  • Image:
  • Source: https://www.itsoffbrand.com/our-work/uplink-xyz

Working with these fonts

Not found on Google Fonts? Here are steps to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) to extract the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.