UpLink Brand Identity

A complete profile of UpLink's visual system — colors, typography, components, and personality — extracted from https://www.uplinkapp.io. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #191FBB
• secondary: #32486B
• accent: #191FBB
• background: #FFFFFF
• textPrimary: #011638
• link: #011638

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Jost — https://fonts.google.com/specimen/Jost

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#191FBB, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=transparent, textColor=#011638, borderColor=#6E819E, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

UpLink Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• UpLink from DataSnipper AI-powered PBC Portal
  • Image:
  • Source: uplinkapp.io
• UpLink from DataSnipper AI-powered PBC Portal
  • Image:
  • Source: uplinkapp.io
• Neon Rocketship: Thirty Years Of Surfing
  • Image:
  • Source: neonrocketship.com
• UpLink Annual Impact Report 2026 Highlights Early-Stage Innovation Success | World Economic Forum
  • Image:
  • Source: LinkedIn
• Uplink, building brand connections. | OFF+BRAND.
  • Image:
  • Source: itsoffbrand.com

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Jost",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#191FBB",
    "secondary": "#32486B",
    "accent": "#191FBB",
    "background": "#FFFFFF",
    "textPrimary": "#011638",
    "link": "#011638"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Jost"
    },
    "fontStacks": {
      "heading": [
        "Jost",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#191FBB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#011638",
      "borderColor": "#6E819E",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66f1772c30561bdf55a80916/66f2ca3e80ddf2e449bbd693_uplink_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/66f1772c30561bdf55a80916/66f42810c05e8cc00a159e73_fav_icon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 has a vibrant brand color (#191FBB) and action-oriented text ('Book a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Read more",
      "reasoning": "Button #2 has a transparent background with a border, making it a suitable secondary button distinct from the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}