# UpLabs Brand Identity

A complete profile of **UpLabs**'s visual system — colors, typography, components, and personality — extracted from [https://www.uplabs.com](https://www.uplabs.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.uplabs.com.

- **Primary**: #3243FF
- **Secondary**: #9CA3AF
- **Accent**: #3243FF
- **Background**: #000000
- **Text Primary**: #000000
- **Link**: #6B7280

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: IBM Plex Sans [Google Fonts →](https://fonts.google.com/specimen/IBM+Plex+Sans)
- **Heading**: IBM Plex Sans [Google Fonts →](https://fonts.google.com/specimen/IBM+Plex+Sans)

## UI Components

Live previews rendered using UpLabs's actual button styles.

- **Input**: `background: #FFFFFF; textColor: #000000; borderColor: null; borderRadius: 0px; shadow: none`

- **Button Primary**: `background: #3243FF; textColor: #FFFFFF; borderRadius: 0px; shadow: none`

- **Button Secondary**: `background: #000000; textColor: #FFFFFF; borderColor: #989898; borderRadius: 0px; shadow: none`

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** designers and developers

## UpLabs Brand in the Wild

## Frequently Asked Questions

**What is UpLabs's primary brand color?**  
UpLabs's primary brand color is #3243FF. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does UpLabs use?**  
UpLabs uses IBM Plex Sans as the primary typeface across body and headings.

**Does UpLabs use a light or dark theme?**  
UpLabs's primary site uses a light color scheme, with a background of #000000.

**How was this brand profile generated?**  
This profile was extracted from https://www.uplabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by UpLabs.

## Methodology

Brand data on this page was extracted from [https://www.uplabs.com](https://www.uplabs.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by UpLabs.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Fann Grotesque Pro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3243FF",
    "secondary": "#9CA3AF",
    "accent": "#3243FF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3243FF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#989898",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/832cbf17-db6c-46ec-9995-421d18ecac48/thumb_Unknown-1.png",
    "ogImage": "https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/832cbf17-db6c-46ec-9995-421d18ecac48/landscape_uplabs-beehiiv.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "designers and developers"
  }
}
```