UpLabs Brand Identity

A complete profile of UpLabs's visual system — colors, typography, components, and personality — extracted from https://www.uplabs.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.uplabs.com.

• Primary: #3243FF
• Secondary: #9CA3AF
• Accent: #3243FF
• Background: #000000
• Text Primary: #000000
• Link: #6B7280

Typography

Each font links to its Google Fonts page where available.

• Primary: IBM Plex Sans Google Fonts →
• Heading: IBM Plex Sans Google Fonts →

UI Components

Live previews rendered using UpLabs's actual button styles.

• Input: background: #FFFFFF; textColor: #000000; borderColor: null; borderRadius: 0px; shadow: none

• Button Primary: background: #3243FF; textColor: #FFFFFF; borderRadius: 0px; shadow: none

• Button Secondary: background: #000000; textColor: #FFFFFF; borderColor: #989898; borderRadius: 0px; shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: designers and developers

UpLabs Brand in the Wild

Frequently Asked Questions

What is UpLabs's primary brand color?
UpLabs's primary brand color is #3243FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does UpLabs use?
UpLabs uses IBM Plex Sans as the primary typeface across body and headings.

Does UpLabs use a light or dark theme?
UpLabs's primary site uses a light color scheme, with a background of #000000.

How was this brand profile generated?
This profile was extracted from https://www.uplabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by UpLabs.

Methodology

Brand data on this page was extracted from https://www.uplabs.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by UpLabs.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Fann Grotesque Pro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3243FF",
    "secondary": "#9CA3AF",
    "accent": "#3243FF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3243FF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#989898",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/832cbf17-db6c-46ec-9995-421d18ecac48/thumb_Unknown-1.png",
    "ogImage": "https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/thumbnail/832cbf17-db6c-46ec-9995-421d18ecac48/landscape_uplabs-beehiiv.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "designers and developers"
  }
}