Upgraded Brand: Colors, Fonts, Logo & Visual Identity

Upgraded Brand Identity

A complete profile of Upgraded's visual system — colors, typography, components, and personality — extracted from http://getupgraded.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://getupgraded.com.

Primary: #006AFF
Secondary: #69727D
Accent: #006AFF
Background: #F5F5F7
Text Primary: #1A1A1F
Link: #0000EE

Typography

Each font links to its Google Fonts page where available.

Primary: Uncut Sans
Uncut Sans Google Fonts →
Heading: Uncut Sans
Uncut Sans Google Fonts →
Uncut Sans, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Upgraded's actual button styles.

Button Primary

Background: #006AFF
Text Color: #FFFFFF
Border Radius: 24px
Shadow: none

Button Secondary

Background: #1F242B
Text Color: #000000
Border Radius: 0px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy individuals looking for MacBook upgrades

Upgraded Brand in the Wild

Image: getupgraded.com
Source: getupgraded.com

Frequently Asked Questions

What is Upgraded's primary brand color?

Upgraded's primary brand color is #006AFF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Upgraded use?

Upgraded uses Uncut Sans as the primary typeface across body and headings.

Does Upgraded use a light or dark theme?

Upgraded's primary site uses a light color scheme, with a background of #F5F5F7.

Where can I find Upgraded's logo?

Upgraded's logo is available directly on their site (http://getupgraded.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://getupgraded.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Upgraded.

Methodology

Brand data on this page was extracted from http://getupgraded.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.