Upfort Brand Identity

A complete profile of Upfort's visual system — colors, typography, components, and personality — extracted from https://www.upfort.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.upfort.com.

• Primary: #0E4BFB (rgb(14, 75, 251))
• Secondary: #ADB5BD (rgb(173, 181, 189))
• Accent: #1C7ED6 (rgb(28, 126, 214))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #1C7ED6 (rgb(28, 126, 214))
• Link: #1C7ED6 (rgb(28, 126, 214))

Typography

Each font links to its Google Fonts page where available.

• Primary: Roboto Google Fonts →
• Heading: Roboto Google Fonts →

Visual Assets

UI Components

Live previews rendered using Upfort's actual button styles.

• Button Primary:

  • Background: #1C7ED6
  • Text Color: #FFFFFF
  • Border Radius: 4px
  • Shadow: none

• Button Secondary:

  • Background: #FFFFFF
  • Text Color: #1C7ED6
  • Border Color: #1C7ED6
  • Border Radius: 4px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking cybersecurity and insurance solutions

Upfort Brand in the Wild

Image: cdn.prod.website-files.com
Source: upfort.com

Frequently Asked Questions

1. What is Upfort's primary brand color?
   Upfort's primary brand color is #0E4BFB.

2. What accent color does Upfort use?
   Upfort uses #1C7ED6 as an accent color.

3. What font does Upfort use?
   Upfort uses Roboto as the primary typeface.

4. Does Upfort use a light or dark theme?
   Upfort's primary site uses a light color scheme.

5. Where can I find Upfort's logo?
   Upfort's logo is available directly on their site (https://www.upfort.com).

6. How was this brand profile generated?
   This profile was extracted from https://www.upfort.com using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0E4BFB",
    "secondary": "#ADB5BD",
    "accent": "#1C7ED6",
    "background": "#FFFFFF",
    "textPrimary": "#1C7ED6",
    "link": "#1C7ED6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "61px",
      "h2": "26px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C7ED6",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1C7ED6",
      "borderColor": "#1C7ED6",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64dba0e62c92201d77a244b2/64dcce167125c3556fd5b5a8_logo_upfort_nav.svg",
    "favicon": "https://cdn.prod.website-files.com/64dba0e62c92201d77a244b2/64de0bc4459a01ddf7e94002_icon_logo_upfort.png",
    "ogImage": "https://cdn.prod.website-files.com/64dba0e62c92201d77a244b2/653da6fb84a3efc081159206_Upfort%20thumbnail.png"
  }
}