Upflow Brand Identity

A complete profile of Upflow's visual system — colors, typography, components, and personality — extracted from upflow.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from upflow.io.

• primary: #267FFD
  • rgb(38, 127, 253)
• secondary: #546681
  • rgb(84, 102, 129)
• accent: #267FFD
  • rgb(38, 127, 253)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #0B254B
  • rgb(11, 37, 75)
• link: #0B254B
  • rgb(11, 37, 75)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Inter

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Upflow's actual button styles.

Input

• background: #FFFFFF
• textColor: #0B254B
• borderColor: #E2E5E9
• borderRadius: 4px
• shadow: rgba(11, 37, 75, 0.12) 0px 2px 4px -3px

Button Primary

• background: #267FFD
• textColor: #FFFFFF
• borderRadius: 4px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #267FFD
• borderRadius: 4px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Upflow Brand in the Wild

Image: source

Image: source

Image: source

Image: source

Frequently Asked Questions

1. What is Upflow's primary brand color?
   Upflow's primary brand color is #267FFD. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Upflow use?
   Upflow uses Inter as the primary typeface across body and headings.

3. Does Upflow use a light or dark theme?
   Upflow's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Upflow's logo?
   Upflow's logo is available directly on their site at upflow.io. The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from upflow.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Upflow.

Methodology

Brand data on this page was extracted from upflow.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.