# UpEquity Brand Identity

A complete profile of **UpEquity**'s visual system — colors, typography, components, and personality — extracted from [http://www.upequity.com](http://www.upequity.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.upequity.com.

- **primary**: #21AACE (rgb(33, 170, 206))
- **secondary**: #CDFF5F (rgb(205, 255, 95))
- **accent**: #21AACE (rgb(33, 170, 206))
- **background**: #191919 (rgb(25, 25, 25))
- **textPrimary**: #191919 (rgb(25, 25, 25))
- **link**: #FF695B (rgb(255, 105, 91))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Montserrat  ([Google Fonts →](https://fonts.google.com/specimen/Montserrat))
- **heading**: Montserrat ([Google Fonts →](https://fonts.google.com/specimen/Montserrat))  Montserrat

## Visual Assets

Logo

Favicon

## UI Components

### Input

- **background**: #FFFFFE
- **textColor**: #000000
- **borderColor**: #DDDDE4
- **borderRadius**: 0px
- **shadow**: none

### Button Primary

- **background**: #21AACE
- **textColor**: #FFFFFF
- **borderRadius**: 4px
- **shadow**: rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.05) 0px 4px 6px -2px

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: homeowners looking to buy or sell property

## Frequently Asked Questions

**What is UpEquity's primary brand color?**  
UpEquity's primary brand color is #21AACE. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does UpEquity use?**  
UpEquity uses Montserrat as the primary typeface across body and headings.

**Does UpEquity use a light or dark theme?**  
UpEquity's primary site uses a light color scheme, with a background of #191919.

**Where can I find UpEquity's logo?**  
UpEquity's logo is available directly on their site (http://www.upequity.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://www.upequity.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by UpEquity.