UpEquity Brand Identity

A complete profile of UpEquity's visual system — colors, typography, components, and personality — extracted from http://www.upequity.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.upequity.com.

• primary: #21AACE (rgb(33, 170, 206))
• secondary: #CDFF5F (rgb(205, 255, 95))
• accent: #21AACE (rgb(33, 170, 206))
• background: #191919 (rgb(25, 25, 25))
• textPrimary: #191919 (rgb(25, 25, 25))
• link: #FF695B (rgb(255, 105, 91))

Typography

Each font links to its Google Fonts page where available.

• primary: Montserrat (Google Fonts →)
• heading: Montserrat (Google Fonts →) Montserrat

Visual Assets

Logo

Favicon

UI Components

Input

• background: #FFFFFE
• textColor: #000000
• borderColor: #DDDDE4
• borderRadius: 0px
• shadow: none

Button Primary

• background: #21AACE
• textColor: #FFFFFF
• borderRadius: 4px
• shadow: rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.05) 0px 4px 6px -2px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: homeowners looking to buy or sell property

Frequently Asked Questions

What is UpEquity's primary brand color?
UpEquity's primary brand color is #21AACE. It anchors the visual identity across their website, product UI, and marketing materials.

What font does UpEquity use?
UpEquity uses Montserrat as the primary typeface across body and headings.

Does UpEquity use a light or dark theme?
UpEquity's primary site uses a light color scheme, with a background of #191919.

Where can I find UpEquity's logo?
UpEquity's logo is available directly on their site (http://www.upequity.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.upequity.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by UpEquity.