# Unthread Brand Identity

A complete profile of **Unthread**'s visual system — colors, typography, components, and personality — extracted from [https://unthread.io](https://unthread.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://unthread.io.

- **primary**: #0000EE (rgb(0, 0, 238))  
- **secondary**: #1F93FF (rgb(31, 147, 255))  
- **accent**: #D42717 (rgb(212, 39, 23))  
- **background**: #FFFFFF (rgb(255, 255, 255))  
- **textPrimary**: #000000 (rgb(0, 0, 0))  
- **link**: #D42717 (rgb(212, 39, 23))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Onest ([Google Fonts →](https://fonts.google.com/specimen/Onest))  
- **heading**: Onest ([Google Fonts →](https://fonts.google.com/specimen/Onest))

```markdown
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Unthread's actual button styles.

**Button Primary**  
- **background**: #FFFFFF  
- **textColor**: #0000EE  
- **borderRadius**: 999px  
- **shadow**: none

**Button Secondary**  
- **background**: #000000  
- **textColor**: #0000EE  
- **borderRadius**: 999px  
- **shadow**: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: business professionals using Slack & Teams

## Unthread Brand in the Wild

Image: [unthread.io](https://unthread.io/blog/content/images/2024/10/slack-vs-Teams-pricing.png)
  
  
Image: [unthread.io](https://unthread.io/blog/content/images/size/w600/2026/01/Blog-Feature-Photos--5-.png)
  
  
Image: [framerusercontent.com](https://framerusercontent.com/images/nY7raKuggWdZVt0NXCxJ0JIwGs.png?width=3000&height=3000)
  
  
Image: [images.unsplash.com](https://images.unsplash.com/photo-1758598304528-c3cd0cc44dad?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDI4fHxJVCUyMHN0YWZmfGVufDB8fHx8MTc3NjczNjg3NXww&ixlib=rb-4.1.0&q=80&w=600)
  
  
Image: [unthread.io](https://unthread.io/blog/content/images/2025/02/IMG_0230-copy.png)
  
  
Image: [unthread.io](https://unthread.io/blog/content/images/size/w600/2026/04/Unthread-April-2026-Product-Update.png)

## Frequently Asked Questions

- **What is Unthread's primary brand color?**  
Unthread's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
- **What accent color does Unthread use?**  
Unthread uses #D42717 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
- **What font does Unthread use?**  
Unthread uses Onest as the primary typeface across body and headings.
- **Does Unthread use a light or dark theme?**  
Unthread's primary site uses a light color scheme, with a background of #FFFFFF.
- **Where can I find Unthread's logo?**  
Unthread's logo is available directly on their site (https://unthread.io). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?**  
This profile was extracted from https://unthread.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Unthread.

## Methodology

Brand data on this page was extracted from [https://unthread.io](https://unthread.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Unthread.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Onest",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#1F93FF",
    "accent": "#D42717",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D42717"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Onest",
      "heading": "Onest"
    },
    "fontStacks": {
      "heading": [
        "Onest",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Onest",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/f7uO1gatq1tXLk1WuJ3PvHs5yd0.png?scale-down-to=4096",
    "favicon": "https://framerusercontent.com/images/xOTAxweoUHpDbHI1Ggsb6zOIFjE.png",
    "ogImage": "https://framerusercontent.com/images/P1NUAJAgKxCC8auPpUIOr4PxcA.png",
    "logoHref": "./",
    "logoAlt": "white unthread logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals using Slack & Teams"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```