Universe Brand Identity

A complete profile of Universe's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0E4EF2
• secondary: #F63939
• accent: #0043FF
• background: #FFFFFF
• textPrimary: #000000
• link: #0043FF

Typography

• primary: Aeonik — https://fonts.google.com/specimen/Aeonik
• heading: Aeonik-Medium — https://fonts.google.com/specimen/Aeonik-Medium

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0043FF, textColor=#FFFFFF, borderRadius=100000px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=100000px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: creators and small business owners

Universe Brand in the Wild

Cait's Key Lime - dreammachine

• Image:
• Source: https://zine.onuniverse.com/caits-key-lime

Universe Website Builder | Design Custom Sites with No Code

• Image:
• Source: https://onuniverse.com/

Makeup Appointment - The Maverick Mua LLC

• Image:
• Source: https://themaverickmua.onuniverse.com/makeup-appointment

Universe Website Builder | Design Custom Sites with No Code

• Image:
• Source: https://onuniverse.com/

Makeup Appointment - The Maverick Mua LLC

• Image:
• Source: https://themaverickmua.onuniverse.com/makeup-appointment

Universe Website Builder | Design Custom Sites with No Code

• Image:
• Source: https://onuniverse.com/

Working with these fonts

Not found on Google Fonts? Suggestions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Aeonik",
   "role": "body"
  },
  {
   "family": "Aeonik-Medium",
   "role": "heading"
  },
  {
   "family": "PlexMono",
   "role": "monospace"
  },
  {
   "family": "Times New Roman",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#0E4EF2",
  "secondary": "#F63939",
  "accent": "#0043FF",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#0043FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Aeonik",
   "heading": "Aeonik-Medium"
  },
  "fontStacks": {
   "heading": [
    "Times New Roman"
   ],
   "body": [
    "Times New Roman"
   ],
   "paragraph": [
    "PlexMono"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "38.5493px",
   "body": "14.8267px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0043FF",
   "textColor": "#FFFFFF",
   "borderRadius": "100000px",
   "borderRadiusCorners": {
    "topLeft": "100000px",
    "topRight": "100000px",
    "bottomRight": "100000px",
    "bottomLeft": "100000px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#000000",
   "borderRadius": "100000px",
   "borderRadiusCorners": {
    "topLeft": "100000px",
    "topRight": "100000px",
    "bottomRight": "100000px",
    "bottomLeft": "100000px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://www.onuniverse.com/static/favicons/universelogo/apple-touch-icon.png",
  "ogImage": "https://universeapp.com/_assets/9081508d-60a7-4b26-a8e6-8bcb93b06d12?w=1200&h=630&crop=top&fit=crop"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "creators and small business owners"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}