llms.txt

UNISON Brand Identity

A complete profile of UNISON's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #1B1C3F
Accent #9CA3AF
Body Font Helvetica
Heading Font Helvetica

Color Palette

Typography

Visual Assets

Brand Personality

Tone: professional · Energy: low · Audience: unknown

UNISON Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1B1C3F",
  "accent": "#9CA3AF",
  "background": "#F2F2F2",
  "textPrimary": "#989898",
  "link": "#9CA3AF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica",
   "heading": "Helvetica"
  },
  "fontStacks": {
   "heading": [
    "H"
   ],
   "body": [
    "NHU",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "NHU",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "58px",
   "h2": "58px",
   "body": "48px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {},
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2248%22%20height%3D%2248%22%20viewBox%3D%220%200%2048%2048%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20style%3D%22transform-box%3A%20fill-box%3B%20transform-origin%3A%2050%25%2050%25%3B%20transform%3A%20rotate(0deg)%3B%20fill%3A%20rgb(152%2C%20152%2C%20152)%20!important%3B%22%20class%3D%22fill-%5Bvar(--grey)%5D%22%20d%3D%22M22.1434%2046.3318C18.9914%2045.6618%2016.5834%2043.3998%2015.5835%2040.5678C15.0555%2039.0719%2014.9215%2037.4179%2015.2755%2035.7519C15.6295%2034.0859%2016.4254%2032.6299%2017.5154%2031.478C19.5814%2029.298%2022.7014%2028.21%2025.8533%2028.88C29.0053%2029.55%2031.4133%2031.8119%2032.4133%2034.6439C30.3473%2036.8239%2027.2273%2037.9119%2024.0754%2037.2419L23.9214%2037.9699C27.0733%2038.6399%2029.4813%2040.9018%2030.4813%2043.7338C28.4153%2045.9138%2025.2953%2047.0018%2022.1434%2046.3318Z%22%20fill%3D%22%23989898%22%2F%3E%3Cpath%20style%3D%22transform-box%3A%20fill-box%3B%20transform-origin%3A%2050%25%2050%25%3B%20transform%3A%20rotate(0deg)%3B%20fill%3A%20rgb(152%2C%20152%2C%20152)%20!important%3B%22%20class%3D%22fill-%5Bvar(--grey)%5D%22%20d%3D%22M0.0493136%2027.5841C-0.286683%2024.3782%201.1193%2021.3902%203.50327%2019.5622C4.76126%2018.5982%206.29324%2017.9583%207.98722%2017.7803C9.6812%2017.6023%2011.3112%2017.9083%2012.7432%2018.5902C15.4551%2019.8822%2017.4531%2022.5122%2017.7891%2025.7182C18.1251%2028.9241%2016.7191%2031.9121%2014.3352%2033.7401C11.6232%2032.4481%209.62521%2029.8181%209.28921%2026.6122L8.54922%2026.6902C8.88521%2029.8961%207.47923%2032.8841%205.09526%2034.7121C2.38329%2033.4201%200.38531%2030.7901%200.0493136%2027.5841Z%22%20fill%3D%22%23989898%22%2F%3E%3Cpath%20style%3D%22transform-box%3A%20fill-box%3B%20transform-origin%3A%2050%25%2050%25%3B%20transform%3A%20rotate(0deg)%3B%20fill%3A%20rgb(152%2C%20152%2C%20152)%20!important%3B%22%20class%3D%22fill-%5Bvar(--grey)%5D%22%20d%3D%22M11.0481%200.773239C13.992%20-0.538746%2017.27%20-0.122751%2019.744%201.57923C21.05%202.47922%2022.1319%203.73721%2022.8239%205.29319C23.5159%206.84917%2023.7279%208.49515%2023.5219%2010.0671C23.1319%2013.0451%2021.248%2015.7591%2018.302%2017.0691C15.356%2018.379%2012.0801%2017.965%209.60608%2016.2631C9.99608%2013.2851%2011.8801%2010.5711%2014.826%209.26114L14.524%208.58115C11.5801%209.89314%208.3021%209.47714%205.82812%207.77516C6.21812%204.79719%208.1021%202.08322%2011.0481%200.773239Z%22%20fill%3D%22%23989898%22%2F%3E%3Cpath%20style%3D%22transform-box%3A%20fill-box%3B%20transform-origin%3A%2050%25%2050%25%3B%20transform%3A%20rotate(0deg)%3B%20fill%3A%20rgb(152%2C%20152%2C%20152)%20!important%3B%22%20class%3D%22fill-%5Bvar(--grey)%5D%22%20d%3D%22M39.9443%202.95046C42.1002%205.34643%2042.7182%208.5904%2041.8642%2011.4704C41.4122%2012.9903%2040.5483%2014.4083%2039.2843%2015.5483C38.0203%2016.6883%2036.5183%2017.3983%2034.9603%2017.6883C32.0064%2018.2363%2028.8444%2017.2843%2026.6884%2014.8883C24.5324%2012.4924%2023.9144%209.24839%2024.7684%206.36842C27.7224%205.82043%2030.8844%206.77242%2033.0403%209.16839L33.5923%208.6704C31.4364%206.27442%2030.8184%203.03046%2031.6724%200.150493C34.6263%20-0.3975%2037.7883%200.554489%2039.9443%202.95046Z%22%20fill%3D%22%23989898%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://unison.co/favicon.ico",
 "ogImage": "https://unison.co/og.jpg"
},
"__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is the only visible logo in the header area, matching the brand name 'UNISON' from the page title and URL.",
 "confidence": 0.9,
 "source": "llm"
},
"__llm_button_reasoning": {
 "primary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "All buttons have the same background color (#F2F2F2) and none stand out as a primary CTA due to lack of vibrant color or action-oriented text."
 },
 "secondary": {
 "index": -1,
 "text": "N/A",
 "reasoning": "No button can be selected as secondary since all share the same background color and lack differentiation."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "low",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is the only visible logo in the header area, matching the brand name 'UNISON' from the page title and URL.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}