Union Apartment Brand Identity

A complete profile of Union Apartment's visual system — colors, typography, components, and personality — extracted from http://www.unionapt.live. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.unionapt.live.

• Primary: #DF3131 (rgb(223, 49, 49))
• Accent: #F3E8D8 (rgb(243, 232, 216))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #000000 (rgb(0, 0, 0))
• Link: #0000EE (rgb(0, 0, 238))

Typography

Each font links to its Google Fonts page where available.

• Primary: Avenir LT W01 35 Light Google Fonts →
• Heading: Caudex Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Union Apartment's actual button styles.

• Input:
  background: transparent
textColor: #F3E8D8
borderColor: null
borderRadius: 22px
shadow: none

• Button Primary:
  background: #F3E8D8
textColor: #000000
borderColor: #000000
borderRadius: 40px
shadow: rgb(0, 0, 0) 0px 0px 0px 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: students and young professionals near USC

Frequently Asked Questions

What is Union Apartment's primary brand color?

Union Apartment's primary brand color is #DF3131. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Union Apartment use?

Union Apartment uses #F3E8D8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Union Apartment use?

Union Apartment uses Avenir LT W01 35 Light for body text and Caudex for headings. Fonts were detected on http://www.unionapt.live as part of their live design system.

Does Union Apartment use a light or dark theme?

Union Apartment's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Union Apartment's logo?

Union Apartment's logo is available directly on their site (http://www.unionapt.live). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.unionapt.live using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Union Apartment.

Methodology

Brand data on this page was extracted from http://www.unionapt.live using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir LT W01 35 Light",
      "role": "body"
    },
    {
      "family": "Caudex",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#DF3131",
    "accent": "#F3E8D8",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir LT W01 35 Light",
      "heading": "Caudex"
    },
    "fontStacks": {
      "heading": [
        "Caudex",
        "serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "avenir-lt-w01_35-light1475496",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "24px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F3E8D8",
      "borderColor": null,
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F3E8D8",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgb(0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://static.wixstatic.com/media/954b4a_1d7b64c5248c460fab3e9c9069c64b77~mv2.png/v1/fill/w_141,h_144,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Union%20Villas%20%E6%B2%92%E8%83%8C%E6%99%AF_edited_edited.png",
    "favicon": "https://static.parastorage.com/client/pfavico.ico",
    "ogImage": null,
    "logoHref": "https://www.unionvillas.live",
    "logoAlt": "union villas company logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "students and young professionals near USC"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}