# Understood Care Brand Identity

A complete profile of **Understood Care**'s visual system — colors, typography, components, and personality — extracted from https://understoodcare.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/understood-care
- Machine-readable JSON: https://characterquilt.com/branding/understood-care.json
- Per-page llms.txt: https://characterquilt.com/branding/understood-care/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #444C99 |
| Accent | #FCD303 |
| Body Font | Inter |
| Heading Font | Montserrat |

## Color Palette

- primary: #444C99
- secondary: #FFF0B1
- accent: #FCD303
- background: #FFFFFF
- textPrimary: #36383D
- link: #FCD303

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6968352c4849cd5507cb9f0d_Logo%205.avif
- Favicon: https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6807c6f1941d010ad4100479_32.png
- Social card (og:image): https://cdn.prod.website-files.com/68068c5e59be87abb54147aa/6887c54c3013ea38603b90b0_Share%20Image.png

## UI Components

- buttonPrimary: background=#444C99, textColor=#FFFFFF, borderColor=#535CB8, borderRadius=48px, shadow=none
- buttonSecondary: background=#FFF0B1, textColor=#36383D, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: seniors and caregivers seeking Medicare support

## Understood Care Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mobility Equipment**
  - Image: 
  - Source: https://understoodcare.com/uc-care-types/mobility-equipment
- **Articles**
  - Image: 
  - Source: https://understoodcare.com/articles
- **Home Care**
  - Image: 
  - Source: https://understoodcare.com/uc-care-types/home-care
- **Home Care**
  - Image: .webp)
  - Source: https://understoodcare.com/uc-care-types/home-care
- **Pet-friendly Housing**
  - Image: 
  - Source: https://understoodcare.com/uc-care-types/housing-with-a-pet
- **Articles**
  - Image: 
  - Source: https://understoodcare.com/articles

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.