Ultra Brand Identity

A complete profile of Ultra's visual system — colors, typography, components, and personality — extracted from https://ultra.tech. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://ultra.tech.

Typography

Each font links to its Google Fonts page where available.

Fonts

• Primary: Riforma
• Heading: Riforma

Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M284.18%20102.657V2.5387C284.18%201.13878%20283.031%200.0117188%20281.632%200.0117188H237.123C235.712%200.0117188%20234.576%201.15064%20234.576%202.5387V117.973C234.576%20138.829%20244.767%20151.868%20268.414%20151.868H446.568C447.979%20151.868%20449.115%20150.729%20449.115%20149.341V116.597C449.115%20115.197%20447.967%20114.07%20446.568%20114.07H294.371C287.469%20114.07%20284.18%20108.862%20284.18%20102.669V102.657Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M388.911%2037.8095H466.278C467.689%2037.8095%20468.825%2038.9485%20468.825%2040.3365V149.329C468.825%20150.729%20469.974%20151.856%20471.373%20151.856H515.882C517.293%20151.856%20518.429%20150.717%20518.429%20149.329V40.3484C518.429%2038.9487%20519.578%2037.8214%20520.977%2037.8214H598.343C599.755%2037.8214%20600.891%2036.6825%20600.891%2035.2944V2.53861C600.891%201.13869%20599.743%200.0116315%20598.343%200.0116315H388.899C387.488%200.0116315%20386.352%201.15055%20386.352%202.53861V35.2826C386.352%2036.6825%20387.5%2037.8095%20388.899%2037.8095H388.911Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M986.932%204.89973C984.959%201.6372%20982.004%200.0118637%20978.392%200.0118637H930.427C926.814%200.0118637%20923.86%201.6372%20921.886%204.89973L838.743%20143.682C837.881%20145.129%20835.86%20145.355%20834.688%20144.121L791.902%2099.1098C790.371%2097.4963%20791.519%2094.8388%20793.756%2094.8388H801.638C825.298%2094.8388%20835.477%2081.8005%20835.477%2060.9441V33.8947C835.477%2013.0383%20825.286%200%20801.638%200H623.162C621.751%200%20620.615%201.13892%20620.615%202.52698V149.317C620.615%20150.717%20621.763%20151.844%20623.162%20151.844H667.671C669.082%20151.844%20670.219%20150.705%20670.219%20149.317V97.3539C670.219%2095.954%20671.367%2094.8269%20672.766%2094.8269H726.27C726.975%2094.8269%20727.657%2095.1235%20728.136%2095.6337L780.18%20151.049C780.658%20151.559%20781.34%20151.856%20782.046%20151.856H892.437C893.37%20151.856%20894.232%20151.346%20894.674%20150.539L909.65%20123.205C910.092%20122.386%20910.954%20121.888%20911.887%20121.888H996.908C997.841%20121.888%20998.702%20122.398%20999.145%20123.205L1014.12%20150.539C1014.56%20151.358%201015.42%20151.856%201016.36%20151.856H1070.48C1072.46%20151.856%201073.69%20149.72%201072.67%20148.036L986.909%204.88786L986.932%204.89973ZM778.314%2057.0409H672.766C671.355%2057.0409%20670.219%2055.902%20670.219%2054.5139V40.3486C670.219%2038.9487%20671.367%2037.8216%20672.766%2037.8216H778.314C788.493%2037.8216%20788.493%2057.0528%20778.314%2057.0528V57.0409ZM933.13%2080.3532L952.173%2045.5093C953.141%2043.7416%20955.689%2043.7416%20956.658%2045.5093L975.701%2080.3532C976.622%2082.0378%20975.39%2084.0903%20973.452%2084.0903H935.367C933.429%2084.0903%20932.197%2082.0378%20933.118%2080.3532H933.13Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Ultra's actual button styles.

Button Primary

Brand Personality

Tone: bold Energy: high Audience: tech-savvy professionals

Ultra Brand in the Wild

Source: ultra.tech

Source: ultra.tech

Source: ultra.tech

Source: cdn.sanity.io

Source: youtube.com

Source: open.spotify.com

Frequently Asked Questions

1. What is Ultra's primary brand color?
   Ultra's primary brand color is #FF4F00. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Ultra use?
   Ultra uses Riforma as the primary typeface across body and headings.

3. Does Ultra use a light or dark theme?
   Ultra's primary site uses a dark color scheme, with a background of #111111.

4. Where can I find Ultra's logo?
   Ultra's logo is available directly on their site (https://ultra.tech). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://ultra.tech using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ultra.

Methodology

Brand data on this page was extracted from https://ultra.tech on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ultra.