# Ubiq Brand Identity

A complete profile of **Ubiq**'s visual system — colors, typography, components, and personality — extracted from [https://www.goubiq.com](https://www.goubiq.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.goubiq.com.

- primary: #6C757D (rgb(108, 117, 125))
- secondary: #007BFF (rgb(0, 123, 255))
- accent: #25A6F3 (rgb(37, 166, 243))
- background: #FFFFFF (rgb(255, 255, 255))
- textPrimary: #25A6F3 (rgb(37, 166, 243))
- link: #25A6F3 (rgb(37, 166, 243))

## Typography

Each font links to its Google Fonts page where available.

- primary: Lato  [Google Fonts →](https://fonts.google.com/specimen/Lato)
- heading: Lato [Google Fonts →](https://fonts.google.com/specimen/Lato)

## Visual Assets

Logo

Favicon

## UI Components

### Input
- background: transparent
- textColor: #FFFFFF
- borderColor: null
- borderRadius: 0px
- shadow: none

### Button Primary
- background: #25A6F3
- textColor: #FFFFFF
- borderRadius: 2px
- shadow: none

### Button Secondary
- background: #000000
- textColor: #FFFFFF
- borderRadius: 2px
- shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** business professionals

## Ubiq Brand in the Wild

Image: [goubiq.com](https://www.goubiq.com/wp-content/themes/twentyseventeen/assets/images/remote_management/tv1.jpg)

Source: [goubiq.com](https://www.goubiq.com/remote-management/)

Image: [goubiq.com](http://www.goubiq.com/wp-content/uploads/2015/07/Tuesday-blog-2.jpg)

Source: [goubiq.com](https://www.goubiq.com/4-tips-for-assembling-your-it-dream-team/)

## Frequently Asked Questions

1. **What is Ubiq's primary brand color?**
   Ubiq's primary brand color is #6C757D. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Ubiq use?**
   Ubiq uses #25A6F3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Ubiq use?**
   Ubiq uses Lato as the primary typeface across body and headings.

4. **Does Ubiq use a light or dark theme?**
   Ubiq's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Ubiq's logo?**
   Ubiq's logo is available directly on their site (https://www.goubiq.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**
   This profile was extracted from https://www.goubiq.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ubiq.

## Methodology

Brand data on this page was extracted from [https://www.goubiq.com](https://www.goubiq.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Ubiq.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6C757D",
    "secondary": "#007BFF",
    "accent": "#25A6F3",
    "background": "#FFFFFF",
    "textPrimary": "#25A6F3",
    "link": "#25A6F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Lato"
      ],
      "body": [
        "Lato"
      ],
      "paragraph": [
        "Lato"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "32px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#25A6F3",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.goubiq.com/wp-content/themes/twentyseventeen/assets/images/ubiq_icon_blue.svg",
    "favicon": "https://www.goubiq.com/wp-content/uploads/2018/04/cropped-ubiq_icon_blue-32x32.png",
    "logoHref": "https://www.goubiq.com",
    "logoAlt": "Ubiq"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap"
  }
}
```