llms.txt

Twitch Brand Identity

A complete profile of Twitch's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #5C16C5
Accent #9147FF
Body Font Arial
Heading Font Arial

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: playful · Energy: high · Audience: gamers and streamers

Twitch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Arial",
 "role": "body"
 },
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Roobert",
 "role": "body"
 },
 {
 "family": "Helvetica Neue",
 "role": "body"
 },
 {
 "family": "Noto Sans Arabic",
 "role": "body"
 }
],
 "colors": {
 "primary": "#5C16C5",
 "secondary": "#772CE8",
 "accent": "#9147FF",
 "background": "#F7F7F8",
 "textPrimary": "#0E0E10",
 "link": "#9147FF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Arial",
 "heading": "Arial"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "Noto Sans Arabic",
 "Roobert",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "Noto Sans Arabic",
 "Roobert",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Roobert",
 "Tajawal",
 "Inter",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "14px",
 "h2": "18px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 6,
 "borderRadius": "0px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#0E0E10",
 "borderColor": null,
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(50, 50, 57, 0.62) 0px 0px 0px 1px inset"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20overflow%3D%22visible%22%20width%3D%2240px%22%20height%3D%2240px%22%20version%3D%221.1%22%20viewBox%3D%220%200%2040%2040%22%20x%3D%220px%22%20y%3D%220px%22%20class%3D%22ScSvg-sc-mx5axi-2%20jpMUBG%22%20data-fc-idx%3D%220%22%3E%3Cg%20style%3D%22fill%3A%20rgb(92%2C%2022%2C%20197)%20!important%3B%22%3E%3Cpolygon%20points%3D%2213%208%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2032%2022%2032%208%22%20class%3D%22ScBody-sc-mx5axi-3%20dgOmAb%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%3E%3Canimate%20dur%3D%22150ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22points%22%20from%3D%2213%208%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2032%2022%2032%208%22%20to%3D%2216%205%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2035%2019%2035%205%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%2F%3E%3Canimate%20dur%3D%22250ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22points%22%20from%3D%2216%205%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2035%2019%2035%205%22%20to%3D%2213%208%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2032%2022%2032%208%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%2F%3E%3Canimate%20dur%3D%2275ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22points%22%20to%3D%2216%205%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2035%2019%2035%205%22%20from%3D%2213%208%208%2013%208%2031%2014%2031%2014%2036%2019%2031%2023%2031%2032%2022%2032%208%22%20style%3D%22fill%3A%20rgb(145%2C%2071%2C%20255)%20!important%3B%22%2F%3E%3C%2Fpolygon%3E%3Cpolygon%20points%3D%2226%2025%2030%2021%2030%2010%2014%2010%2014%2025%2018%2025%2018%2029%2022%2025%22%20class%3D%22ScFace-sc-mx5axi-4%20fUZLqr%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3CanimateTransform%20dur%3D%22150ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22transform%22%20type%3D%22translate%22%20from%3D%220%200%22%20to%3D%223%20-3%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3CanimateTransform%20dur%3D%22250ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22transform%22%20type%3D%22translate%22%20from%3D%223%20-3%22%20to%3D%220%200%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3CanimateTransform%20dur%3D%2250ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22transform%22%20type%3D%22translate%22%20from%3D%223%20-3%22%20to%3D%220%200%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3CanimateTransform%20dur%3D%2275ms%22%20begin%3D%22indefinite%22%20fill%3D%22freeze%22%20calcMode%3D%22spline%22%20keyTimes%3D%220%3B%201%22%20keySplines%3D%220.25%200.1%200.25%201%22%20attributeName%3D%22transform%22%20type%3D%22translate%22%20from%3D%220%200%22%20to%3D%223%20-3%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E",
 "favicon": "https://assets.twitch.tv/assets/favicon-32-e29e246c157142c94346.png",
 "ogImage": "https://static-cdn.jtvnw.net/ttv-static-metadata/twitch_logo3.jpg",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Twitch'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "personality": {
 "tone": "playful",
 "energy": "high",
 "targetAudience": "gamers and streamers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.95,
 "overall": 0.475
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Twitch'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false
 }
 }
}